Value Proposition Canvas

Every product has a discovery phase. The moments when a couple of people join forces and try to create something new. That’s where a Value Proposition canvas can be helpful. A value proposition canvas is like a rich picture that helps us understand what makes something our idea unique or valuable. It has two parts: the first is about what people want or need, and the second is about how something can uniquely meet those needs. It's like putting puzzle pieces together where we will see the final picture only at the end. Value propositions are one of the most critical conversion factors. A great value proposition could be the difference between losing a user - and winning them. Your value proposition is a unique identifier for your business. Without it, buyers won't have a reason to purchase what you sell. And users are not buying just a product; users are buying a value, often combined with a problem that is getting solved for them. Therefore, constantly challenge your business and understand what value you are bringing to your users.