Around 1990, SEO was the factor that drove traffic to your site. Although it could be argued that SEO and all things search engine marketing began with the launch of the first website published in 1991, or perhaps when the first web search engine launched, the story of SEO “officially” started a bit later, around 1997. Twenty-three years later, SEO is still a massive factor in reachability. The most significant difference from then to Today is the billions of websites created, and everyone wishes in ranking to reach page one or two or a maximum of page three. Even though Social Media, advertisements, and other digital marketing strategies are there, the factor of SEO didn’t get swiped away from the industry. As Search engines change their algorithms frequently, the user’s behaviour has also adapted. Content Rules, and with that, UX and UI matter a lot. With the best out of these three, you covered a great space to improve your ranking. In Addition, don’t neglect the technical details. A site has to be fast, regardless of your bandwidth. Crawlers and not only indexing metadata; they are hungry for structured data with a schema. Once crawled, such data will be needed in too many sources, creating a ripple effect on your traffic. All these changes are a stark reminder that SEO professionals and website owners must always stay on their toes to maintain their competitive edge.
Top comments (0)