Jobs to be done

As the saying goes, “love the problem, not the solution”. We focus on understanding the user’s problem first rather than just jumping to solutions. We do this because we know that users are not just buying a product but are hiring a tool or service to fulfil their job to be done. Functional, social, and emotional dimensions can define a User JTBD (Job to be done). A User’s social and emotional jobs can often be even more potent than available jobs. Take Uber, for example. The functional JTBD centres around providing transportation from point A to point B. But Uber’s more considerable competitive advantages over its alternatives are derived from the emotional and social jobs it solves, such : Emotional: Uber helps me not worry about travelling without any cash on hand. Emotional: Uber enables me to feel confident in knowing when my driver will arrive to pick me up. Emotional: Uber helps me not to stress about coming on time to my destination in a city I’ve never visited before. Social: Uber shows my employer that I travel more economically than by taxi or rental car. Overall, Jobs to be Done is a common framework used in Web and App Studio to dive deeper into users’ motivations, uncover opportunities, and understand the competitive landscape. Before we can get to the launch of the next-gen enterprise software company, we must first understand what JTBD prospective users are looking to address and what offerings attempt to satisfy that JTBD. Through this framework, we build the muscle to innovate. By principle, we focus on first understanding the user’s problem instead of just jumping to solutions. We do this because we know that users are not just buying a product but hiring a tool or service to satisfy their “Job to be Done.”