Branding doesn’t happen from one day to another. A brand has to prove that it is providing value to the user and impacting the market. Once this top is achieved, the market, driven by users and customers, will ride with the brand. They either become fans, loyal or, in some cases, protect your brand, while others try to reach that space. But it’s a long trek to the top. Awareness building is the first step. Users don’t just buy a brand at first. They need to get familiarity. Once they like your service or product, they might like it. Liking relates to sharing and spreading your excellent work. Driven by community and social status, likes will transform into loving it. And once they love it, and it solves their problem day in, and day out, the brand becomes part of their journey. This trek can be achieved with constant care towards focusing on the user and their needs. If the quality standards are set, the pricing becomes secondary. Even availability becomes secondary. Because your work, packed and wrapped with your brand, fulfils the customer’s expectations. Expectations, the work behind it and the brand will grow together and set a standard for itself. And this is the brand you want to relate to and be proud of.
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