The mobile app industry is booming. By 2021, the global app economy will be worth $6.3 trillion. So it’s no surprise that many entrepreneurs are looking to develop their own mobile apps. But before you jump into the development process, it’s important to validate your app idea to make sure there’s actually a market for it. This article will provide you with the steps you need to take to validate your mobile app idea and ensure it is worth investing your time, effort, and money into.
1. Make a Market research: Conducting market research is a great way to identify trends in your industry and the problems that customers are facing. Look for similar solutions that already exist in the market, and observe Android and iOS app ideas that already exist. Keep an eye on market technology trends too. For example, one set of technologies matters for e-commerce apps, while another for real estate. Research your business niche to stay ahead of the curve.
2. Know your Audience: If you want to create an app that your audience will use on a daily basis, you need to be able to read their minds. This is possible if you follow a perfect app development procedure.
What solutions are they seeking to fix the issue? Is there an associated problem that should be solved? How do your audiences explain their issues? What type of solution do they seek? By posing more questions, you can understand better and more about their requirements and fulfill them excellently.
3. Keyword Research: This step helps you understand what people are talking about when it comes to your app idea. You’ll also be able to tell if they’re actually interested in your app. This research will give you a better idea of where to start when it comes to developing your app.
First, you need to come up with 15 to 20 phrases or words that you think people will use to find your app. Once you have your list, you can use tools like Moz keyword explorer, Ubersuggest and Google AdWords to see how popular the keywords are. The search volume will give you an idea of whether people are actually searching for an app like yours.
4. Create a Landing Page: Design a landing page to promote your app idea, including mock-up screenshots of your app. The main objective of this is to gauge evaluate people’s interest in your mobile app idea. You can also launch an ad campaign using search engine marketing platforms like Google Ads or Facebook Ads. After the completion of the campaign, assess the percentage of users that registered.
5. Analysis of your potential competitors’ apps: This is one of the most important steps that app developers overlook. When looking for apps in the same category as your future product, use keywords your potential users would seek and study the recommended section. Doing a competitive analysis of other apps in the App Store will help you understand what people prefer, require, and want. Observe competitors’ marketing strategies by studying the pictures and keywords they employ.
6. Promote your application: You can either promote your app before or after you develop an MVP. If you need some additional confirmation about the market that seeks your app before developing it, create hype about it – create landing pages, use social platforms, run a coming-soon campaign. Do everything you need to excite people about your product.
Your marketing campaign must be simple and tell clearly about your app’s USPs in only one or two lines. As an advantage, when you launch your app, you will get some ready-to-go prospects already, provided you launch on marketing your app.
7. Build your brand recognition: After you’ve developed your MVP app, it’s time to focus on how to promote your app. Your visual identity says a lot about your business.
- Choose a great name for your product and get a domain to match it.
- Design a landing page for your product that will drive traffic to your app.
- Make sure you have a social media presence on every relevant platform. It will also help you in your SEO.
- To advertise your product, write blogs about it and put them on your website and third-party websites.
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