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Andy Larkin
Andy Larkin

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Reddit CPO talks new features — better translations, moderation and dev tools

Reddit is gearing up for a transformative year following its IPO, with a focus on enhancing user experience through AI-driven innovations.

Pali Bhat, Reddit's chief product officer, emphasized the platform's commitment to user-centric development post-IPO. Key updates on Reddit's product roadmap include improvements such as faster loading times, enhanced moderator and developer tools, and the introduction of AI-powered language translation capabilities to foster a more inclusive global community.

The language translation feature utilizes advanced LLMs to provide nuanced translations tailored to individual users' preferences. For instance, a user in France can seamlessly browse Reddit in French, irrespective of the subreddit's primary language.

This expansion aligns with Reddit's broader international growth strategy, aiming to diversify its user base beyond traditional English-speaking markets like the United States, United Kingdom, and Mexico. Data from Reddit's IPO filing highlights the significant influx of daily active unique users from non-U.S. countries, reaching 50% in December 2023.

AI also plays a central role in enhancing moderator experiences on Reddit. Recent updates include keyword highlighting features to streamline content moderation and tools to manage surges in new members. Future enhancements will leverage LLMs trained on moderators' historical decisions, further empowering them in content moderation.

Following user backlash over changes to its API pricing structure, Reddit is now encouraging developers to create directly on the platform. While currently unpaid, Reddit hints at potential monetization opportunities for developers in the future.

The developer platform hosts a variety of innovative products, from live dashboards tracking trending stocks on r/WallStreetBets to interactive Super Bowl scoreboards on r/TaylorSwift. These initiatives underscore Reddit's commitment to fostering creativity and community-driven experiences, all powered by its robust API infrastructure.

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