If you want to be a successful content writer or blogger, efficient SEO tools can help you get better results and higher rankings, not only for your website but also for those of your clients.
You can watch how digital marketers use SEO tools like MozBar Chrome to find the best keywords to embed in an article for On-Page SEO so it ranks quickly here
Try a search for an online tool that can help you perform search engine optimization and you’ll be bombarded with hundreds of results. Don’t let the overload of choices confuse you.
Listed below are some effective, easy-to-use and mostly free SEO tools SEO copywriter Manuela Willbold recommends and tips on how to perform your SEO research:
SEO Site Checkup
SEO Site Checkup helps you check your site’s current performance metrics for free with many test options. Use this to analyse your shortcomings.
A few of the free tests include:
After analysing your site think about how you can improve it by putting together a strategic plan for certain pages or posts to achieve higher ranks with better keywords added.
Google Trends
Google Trends is a handy free tool that enables you to create better and more relevant content. By analysing the popularity of a topic over certain periods of time, it provides crucial insight on whether your chosen topic is trending or if it’s no longer interesting to your target audience.
Use this tool to cover topics that your potential readers truly care about. Analyze seasonal fluctuations in topic popularities to make sure you provide the right content at the right time of the year, especially if your website/blog focuses on trends.
Keyword Surfer
This free Google Chrome Extension allows you to view the estimated global search volumes of keywords as you type them in your Google search box by displaying a side column giving you related keywords and terms through Keyword Surfer.
You can then choose the keywords from the list that are related to your main keyword and content topic and easily add them to your content or plan where to add them. This may help you add more content around the main topic and build a more extensive post, adding in additional keywords helping it to rank higher.
UberSuggest
Ubersuggest is a complete package tool that analyses your competitor’s SEO strategies for content so that you can utilize them for your website. Created by SEO guru, Neil Patel, this tool’s many partly free features include domain overview of competitors, top SEO page reports, and backlink data analysis.
Know what is trending in your target market and utilize your competition’s strategies to get better search visibility. Not all features are free so test it first and if you love it, choose a plan and make the most of it.
Google Analytics
As a website owner you will have free access to Google Analytics once your website is indexed. It’s a very comprehensive free SEO tool that lets you find many insights into your website performance such as daily, weekly and monthly traffic, top performing pages and posts and how your traffic varies and fluctuates. It’s not purely for keyword research, but it can provide great insights into how your written content performs.
By comparing traffic during different periods, you can see how it changes when you optimize a page or post. You can also track how your visitor is led to other pages and posts through your content. It’s very easy and straight-forward to use compared to other SEO tools and the data is very accurate and detailed. However, it only covers Google searches, not other search engines like Bing.
Identify your Favourite SEO Tool
Hopefully by now you’ll have a better idea of which SEO tools can help you optimize your web content.
Whether you want to take out blogging site list, keyword research or want to analyze websites, through SEO tools available on internet, you can try a lot of fantastic features.
Find YouTube tutorials to help you get a grip of them quickly and test them. You can also see how Manuela uses them in her daily content writing work in her Hot SEO-friendly content online course.Based on the functionalities you require and the budget you have available, you should pick one or two to use over a longer period of time, so you really see how they make a difference.
You can obviously research more tools to make your SEO content writing journey as successful as possible but check the fine print as some may charge a fee after an initial free trial period.
Evaluate the return the tool may give you and then opt for the best fit to rank your or your client’s websites as high as possible for relevant search terms on search engines.
Research comes before Writing
There’s also a whole different side when you are researching to write as a blogger. You have to optimize your post for SEO to get the results you’re looking for. Also, you can use small business inventory system or software for better result.
There’s also a whole different side when you are researching to write as a blogger. You have to optimize your post for SEO to get the results you’re looking for.
SEO is all about making your content easily readable and attractive for search engines like Google so they can be tracked easily.
The aim: to feature on the first page of Google and other search engines, preferably towards the top, for the relevant keywords that will lead to conversions eventually for your business or website.
If you are honest with yourself, you already know why.
When you search Google or any other search engine for something, how often do you go beyond the first page to check out the results? Therefore, one of the best ways to rank high on what’s technically known as SERP - Search Engine Results Pages – is key to increasing the traffic to your website.
In Manuela’s course “How to create hot SEO-friendly content” on SeekaHost University this is covered in much more detail, but here are the various factors you need to consider, so look out for:
- Search volume (either worldwide or for a specific country you focus on)
- Keyword difficulty (the harder it is to rank for this keyword, the more work (backlinks etc.) is required to be found for this on search engines
- CPC (cost per click) – the more people pay in adverts for this keyword, the higher the value of it, meaning the more important it is for conversions
- Parent topics and similar terms – research other terms that cover the same topic and use a variation of such terms in your text
Do be careful, however.
Don’t overuse keywords. Google, in particular, can spot keyword stuffing, and punishes such a practice. It will not pick up your content if it finds an overuse of repeating keywords.
Hopefully these SEO tools and SEO tips will give your website or blog the boost you’re looking for! Enjoy the ride!
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