Today, social media is everywhere. People are using it for socialization, entertainment, news consumption, and getting relevant information on every possible niche. Factually, it has risen as a profitable marketing channel over the last decade.
So, if you are done with making a beautiful architectural plan of your new office, now is the time to discuss how you’ll be promoting your brand through social media.
According to emarsys, today, there are almost 3.2 billion social media users worldwide, which is over 40% of the world’s total population present on social media. While more than 50% of them use social browsers of social media to the research of a product before buying as found by GlobalWebIndex. Also, Ambassador found that 71% of consumers with good social media experience are more likely to recommend the brand or the services to others.
Hence, with over 40% of the world’s population resonating on social media, it is a challenge for businesses to make an effective strategy for getting intended audiences. Hence, for this social media-saturated technological world, corporations are continuously brainstorming to get the most of this golden pool.
Unfortunately, there are still several branding companies who are unable to see the potential of this business expanding tool. Therefore, if you are among one of those businesses, let us give ten practical reasons why your brand needs a social media marketing plan.
1. Free to use
Fortunately, social media is among those fantastic things that are really free in life. It doesn’t cost anything to you to get social media profiles on any of the available social media platforms out there. You just need to sign up and complete your profile with relevant information. After that, creating and managing your social media profile activities; you can hire a social media manager at a reasonable and minimal cost, which is worth it.
Getting a professional to take care of your online presence and establishing a right social media image frees you up to get productive with other tasks. Hence, to run your business with a decent brand image, social media is definitely something to consider.
2. You can connect with the industry
The reason may seem to be impractical to you; however, it is proven to be very useful in getting both B2B and B2C customers. Social media lets you get updated on the latest industry trends, beneficial for your networking, aid you in business contacts, create discussion groups to bounce with ideas and get you other brands with whom you can team up to launch promotional deals and partnership businesses.
Richard Matt, sales and marketing head at Premium Jackets mentioned in his report of tremendous sales increase between 2018 and 2019. According to the report, their social media marketing has proven to increase B2B sales by 21% and B2C sales by 39% for a variety of products offered. Thus, social media can get you in touch with businesses like yours with same journey to leverage you exchange ideas and solutions.
3. Your customers use it regularly
Today, social media is the most significant source of customer’s purchase inspiration, as 37% of customers get to social media for recommendations (PWC). The above statistic shows that the general population of every age is on board for recommendations on social media. They need businesses to interact with them and help their purchase decisions.
If there are currently 3.2 billion social media users worldwide and only 1% of them can be your targeted customers, there is still a massive ground to throw away by not just communicating on social media with them.
4. You can find your competitors there too
Today, social media is the most trusted and reliable channel for marketing for around 50% of GenZ and 42% of Millennials (Adobe). Hence, factually your every competitor is on social media as well. By not being there with your competition, you are letting them get the piece of your customer base quickly.
And no one likes to leave a barren ground for their competitors. Let them run for their revenues, so do you, and they work for it.
Therefore, social media presence puts your brand in front of your potential prospects that you could never reach by conventional business strategies, including your competitors’ loyal customers. Don’t let the golden opportunity pass you by ever.
5. Leverage emotional branding
Consumer Acquisition has proven that Facebook ads that contain an emotional image are estimated to be 75% to 90% more effective than those who don’t. The customer of digital age wants to know who they are giving their bucks to. Therefore they won’t let you hide just behind your brand and company’s image. Social media emotional leveraging enables you to show the faces of your company’s makers.
Make a strategy to take them behind the scenes with you and tell an emotionally engaging story they want to hear. Make a short video of your employee’s success stories, products and services, testimonials, and your struggles. Showcasing these little teasers will give your visitors confidence in you being relevant, authentic, and reliable. Being human is just enough for you to conscience them on your products and services.
6. Improves brand loyalty
For creating and increasing your brand loyalty, no place is better than social media. It is a great way to reward your followers with a free sample or a discounted voucher or even a gift hamper of your products and services. When people are joining your group or page, they are basically recruiting in your club, and they don’t even know they are silently becoming a part of your unique family.
Hence, reward them for their choice by offering them something special to let them know how much you appreciate their loyalty. These types of interactions and engagements with your brands can positively impact their desires to keep choosing your brand again over your competitors.
7. Suitable for brand identity and awareness
The rule is simple; the more followers you have, the more you have the chance to enhance brand identity and awareness. On average, every person who follows your brand or company’s page has 338 friends, and 15% of them have more than 500 friends (BigThink).
This means for every single follower and you have the chance to reach the potential number of 338-500 new expected followers that would have been difficult to reach usually. Thus, the above figures are mind-blowingly promising opportunities that a business should not miss on.
8. Generate leads
LinkedIn has estimated that over 46% of all social media traffic to a company’s site is channeled via LinkedIn alone. Just imagine how it could work for you, using all social media platforms.
You can place a clear CTA with the help of gated content, contests, customized tab, and lead advertising to increase your lead generation, which will ultimately enhance your sales.
Social media is an ideal media to capture the attention and accumulate qualified leads. Hence, get yourself benefited from the wonderful platforms out there.
9. Ads are economical
Before talking about investments, lets us tell you that more than 50% of customers buy a product first when they saw them of social media, especially Twitter (WebFX), and that is why 93% of online businesses use Facebook ads as elaborated by Social Media Examiner to promote their products regularly. And it is must to come out of a Facebook jail.
However, social media advertising is not free but it’s worth every single penny. People are earning through social media and become popular. You might know how to make money on Instagram and how to generate leads. All you need to know what are the best tactics.Also, it is still economical when compared to conventional methods of advertising, including TV, magazines, mails, newspapers, and billboards.
Factually, social media advertising is cheap than every other form of advertising available today. Hence if you are in search of a readily accessible channel with the smallest marketing budget, social media is a great option to consider.
10. Better and quick customer interaction
Social media turning into a sounding board for considerable audiences is just like searching for how to conclude a literature review at the eleventh hour; it’s both good and bad. The bad thing is because people just love to criticize and complain about wrong things loud and proud that they have been done to them. On the other hand, the good thing is that the alternative side is also real.
People also love to tell about something they love to everyone again loud and proud. Hence, when you get a customer complaining about you on social media, take this as an opportunity to make things right and convert them into loyal customers with your act of responsibility and kindness.
Moreover, social media is real-time, which means you can get notified instantly when something is not right with your customer or your brand. Also, answering their queries on time is one of the most practical methods to bring social media viewers active over your brand.
This enables you to fix the situation as soon as possible. When your customer is seeing you doing the right thing quickly on a public note, nothing will go to beat that to get die-hard loyalty on that forum. The act will not only get you loyal customers but will make a pool of new raving fans as well.
Conclusion
Lastly, you are already branding every time you come up to interact with a new customer, update your webpage, or place an ad. However, the impact can be doubled with the help of social media to get your desired growth and results. The choice is all yours. Good luck!
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