In recent years, there is a great expansion of user-generated content, which leaves a dynamic influence on the users. UGC has greatly changed the decision-making process of the users. This made marketers search for a platform to incorporate user-generated content on their Website. This will not only expand user-engagement however helps to build great trust among the users.
Displaying your business or brand reviews will let your potential clients know you in a better way. No doubt, Facebook is perhaps the biggest social networking media platform. Thus you can obtain reviews on your Facebook page. This will be incredibly helpful for your brand or business.
Reasons to Embed Facebook Reviews on Your Website
Facebook has gained popularity as the most interactive social media platform with billions of active users all across the globe. With the use of this social media, platform users are permitted to search, obtain, and post informative content. This platform reaches a huge audience base and offers businesses to them. Also, businesses can promote their brand on the platform and interact with their consumer base.
By utilizing Facebook reviews and ratings, users can easily gain knowledge about the popularity of a brand and its social appearance. If you choose to embed these Facebook reviews on your Website, then definitely it will help you nourish your brand credibility and organic reach.
Benefits of Embedding Facebook Reviews Widget on Website
User Engagement
It is better to get more and more authentic reviews on your Website. This, as a result, will not only generate the trust factor among the users but also helps in building user-engagement towards your brand.
Displaying reviews from your users on a website will make it easy for the visitors to take a look at the product reviews then and there only. They do not need to look for the product reviews somewhere else and most likely to go ahead with shopping now.
Convert Organic Visitors
Reviews help you build a brand with a strong social and digital presence. Reviews can easily help to grab the attention of the visitor who may have landed accidentally on your Website and could know your product and services long enough. This beats the doubt in visitors' minds, and as a result, they end up buying something from the Website.
Boost Authenticity and Trust
User-generated reviews are more authentic as they come from real shoppers. Therefore users put their confidence in it. Therefore as a brand, your main need is to convey sufficiently good services to the user. Reviews can reflect the product quality in a better way, and including them on your Website will maximize your brand value and trust among the users.
Strong Customer-Brand Relationship
Showcasing reviews on your Website will let your customer gain knowledge that you are available for conversations with them and will respond to all their queries smoothly. This shows you are continually attempting to improve client relationships and work on the feedback.
Your customers can easily approach the brand with Facebook reviews embedded on the Website. Also, this acts as social proof that you are not fake but an actual brand.
Methods for Embedding Facebook Review Widget on Website
There are diverse ways in which you can embed Facebook reviews on a website. Among which two ways are explained here. Firstly, it can be embedded with the help of a social media aggregator tool such as Taggbox. Another option is you can do it manually on the Facebook page with the Facebook review section.
Taggbox Widget
Look nowhere else when it comes to embedding Facebook reviews on your Website. Taggbox is among the well-liked user-generated platforms that offer multi-functionality and excellent features. With this tool's help, each Facebook post is aggregated in a single feed and embedded on the Website. With the use of relevant mentions and hashtags, the feed is aggregated.
You can simply create a Facebook social wall with the help of Taggbox, and it will generate a code. Copy and paste the code on the Website's backend, and you are done. The feed will be right away shown on the Website.
This tool also offers many new-age features like review feed customization that will help to personalize your content. Its moderation feature will help in eliminating disgusting, unwanted, and unverified reviews.
Manually - Facebook Review Section on the Facebook Page
One can also use the embed review feature offered by Facebook. You can visit the review section on the Facebook business profile, click on the particular feed, and it will generate a code. Copy and paste the code on the Website, and the feed will be shown over the Website. This can somewhat become an exhausting process as one has to generate different code for each review.
Final Thoughts
Nowadays, consumers are shifting from branded content to user-generated content, which makes Facebook review the hour's need. Brands and businesses approach reviews as a powerful social proof and valuable source of customer feedback.
Improve your brand reputation by taking reviews on your Facebook business page and displaying them on your Website. Also, this will help to gain the trust of customers and drive more conversions.
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