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Luc_C
Luc_C

Posted on • Originally published at blog.accolades.dev

8 Keys Factors to improve SEO in 2023

Introduction:

After I implemented the factors below and waited for three months, I observed a major improvement up to 60%. I decided to write abuot in the hope that people like me, who have a need for an online website’s improvement will benefit from it.

I recently received a job to improve a website’s online presence for a client.

(Take a look at the last one as it’s highly important.)

When it comes to optimizing your website for better search engine, improve SEO, rankings and attracting the right audience, on-page SEO plays an important role. It involves optimizing individual web pages by implementing various techniques.

So, I wrote 8 Keys Factors to improve SEO in 2023

1.Title Tag:
Crafting an attention-grabbing title that incorporates your target keyword is essential.
Search engines use title tags to identify the nature of your content and display relevant results when users search for specific keywords.

2.Meta Description: The meta description is a concise summary of your blog, usually limited to 160 characters.

It is important to include your target keyword in this description to provide search engines with additional information about your content and suggest users to click on your page and drag attention to your content.

3.Heading Tags Semantics: Utilizing your keywords in various heading tags, such as Heading 1, Heading 2, Heading 3, and so on, helps organize your content and signal its relevance to search engines.

Properly formatted headings contribute to the overall SEO optimization of your page.

4.Use of Inbound Links: Inbound links, also known as backlinks, occur when other websites link back to your site. Search engines consider inbound links as an indicator of high-quality content.

5.Use of Outbound Links: Outbound links, on the other hand, refer to external links that lead users from your website to another site.

By including relevant outbound links, you provide additional resources and references for your readers. Internal links, which lead to other pages within your website, also contribute to SEO improvement and optimization

6.Image Optimization: Images are vital elements that can affect your website’s loading speed. Optimizing images within your articles can significantly impact your SEO results.

Additionally, adding alt text (alternative text) to images enhances web accessibility by describing the images to visually impaired users through screen readers.

7.Formatting & Readability: A proper formatting, including correct grammar, voice, and the use of transition words, ensures readability and enhances the user experience.

Well-structured paragraphs, organized content, and adherence to grammatical rules contribute to optimizing your page and improving its ranking on search engines.

8.Keyword Stuffing: Lastly, identifying relevant keywords and strategically placing them throughout your article or blog is important. Keyword stuffing, when done correctly, helps search engines understand the content of your page and improves its chances of ranking higher.

⚠️ However you should do keyword stuffing with caution because excessively and repetitively using keywords or phrases in a web page’s content or metadata to manipulate search engine rankings is a high risk and instead of improve SEO you might get banned. It disregards natural language flow and user experience in an attempt to appear more relevant to specific queries. Search engines now penalize keyword stuffing as a black hat SEO technique. Instead, prioritize creating valuable, user-friendly content over focusing solely on keyword density.

In fact, I personally don’t use “keyword stuffing” in the sense of placing random keywords on the content. I keep the focus on helping the reader and thus, it helps the one that reads but also it ranks well avoiding the banning of the website. It’s a win-win.

For more infromation on keywords stuffing see this article by SEMRush

As this list is by far to be complete, it is a basic start for you to start applying a better SEO improvement for your content. Whether is a blog, an online store or a portfolio.

Please bear in mind that while the use of an Ai like chatGPT will help you it is important to understand that you’ll need to modify the main suggestions in order to be for human. Recently Google and other Browsers will penalize an AI content without the human focus.

If I’d conclude in some way it will be this one:

Write content for humans focusing primarily in help them. If you run a service offering business model like construction, write articles of how to’s and what tools are better for xyz. If you have an online business store, make offers and write about them on social media creating crossposting the content. After all, is the humans who will buy or benefit the services or products you offer, not bots.

That’s it for this article where I share my latest experience on improve SEO. I hope you enjoyed it.

Until next one, stay informed and keep building awesome things, for humans. 🙂

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