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Cover image for Marketing Tips for Developers 💡
Zevi Reinitz
Zevi Reinitz

Posted on

Marketing Tips for Developers 💡


  • I'm an experienced dev marketing leader
  • I'm launching a new content series to show developers the marketing skills they can learn/improve to make them more successful
  • You're invited to follow along and enjoy.

Developers hate marketing.

Developers hate marketing.

That's why there's so much content by dev marketers showing other dev marketers how to promote dev-centric stuff without annoying the technical audience in the process.

It's probably also why there's very little such content for developers themselves, showing them how to improve and leverage their own marketing skills. After all, why in the world would a developer need to know anything about marketing?

But this is a misconception.

Because like it or not, these days, we are all in marketing (yes - even you).

A few quick examples that might sound familiar:

  • Are you an open-source developer trying to get contributors for your new project? You'll need some marketing skills for that.
  • Trying to make your portfolio/CV stand out so you can land a job? Here too, you'll need marketing.
  • Want to publish more content and build some domain authority? Yep. Marketing.
  • Want to grow and monetize your social presence? Maybe become a DevRel one day? You guessed it. Marketing.

In my experience and IMHO, improved marketing skills will move the needle for virtually any developer at any level.


I show developers how to become good marketers.

For the past 2+ years, I've led go-to-market efforts at Livecycle - a dev-focused company solving the 'endless feedback loop' problem with tools that enable developers to share work instantly and collect feedback in context.

At this point, I have a ton of experience - not only in marketing to developers, but also in coaching developers on how to become natural marketers themselves.

The opportunities I've had to share relevant marketing insights, strategies, and tactics with the dev community have been so impactful that I've decided to open it up to a wider audience through this content series - "Marketing for Developers".

Some of the topics I'm planning to cover:

  • Developing a personal brand
  • Product launches for dev-oriented products
  • How to increase traction for your open-source project
  • How to grow and leverage your social media presence
  • How to improve your content creation and distribution
  • How to send cold emails to developers without getting hate mail in return
  • And much more...

Feel free to follow me here. You can also subscribe to the email list and get more detailed and exclusive content about these topics.

And if there are specific questions or topics you'd like me to address, please reach out or drop them in the comments below.

Top comments (7)

iamspathan profile image
Sohail Pathan

Hi @zevir, I just finished reading your article and I really enjoyed it! I was hoping I could ask you a favor. I have been running my personal blog for quite some time now and while I can see that people are reading my content, I am not seeing much engagement. I would appreciate it if you could take a look at my blog and provide me with some feedback and suggestions for improvement. Here's the link: Thanks a lot!

artxe2 profile image
Yeom suyun

Marketing is fun.
Even more so because it is a weak area for me.
If you have any tips for Google search traffic, that would be great.

zevireinitz profile image
Zevi Reinitz

Great idea! I'll share some tips for this. Do you have a site/blog of your own that you are promoting? Or are you publishing content on public blogging platforms like this one?

artxe2 profile image
Yeom suyun

I have created a simple CSS library and I am considering adding basic CSS-related articles.

pradumnasaraf profile image
Pradumna Saraf

Great read!

zevireinitz profile image
Zevi Reinitz

thanks @pradumnasaraf!

fmerian profile image
flo merian

great initiative, @zevir!

as dev marketers, we both know the key role engineering teams could play in growing a developer-first company by writing helpful, thoughtful content. [1]

really eager to read your series.

keep up your great work!

[1] see here: introduction to the DEV content framework