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Muchamad Faiz for Zetta

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This 5 Reasons of Web Scraping May Benefit Your Business

As the digital economy expands, the role of web scraping becomes ever more important. In this article i will explain how web scraping can benefit your business

1. Real Estate Listing Scraping

In this era, the housing industry more like a complicated system of housing sites having big datas about travel destinations, reviews of places to stay, comments, and user profiles.
Many real estate agents use web scraping to populate their database of available properties for sale or for rent.

For example, a real estate agency will scrape MLS (private databases that are created, maintained and paid for by real estate professionals to help their clients buy and sell property) listings to build an API that directly populates this information onto their website. This way, they get to act as the agent for the property when someone finds this listing on their site.

Most listings that you will find on a Real Estate website are automatically generated by an API.

2. Shopping Sites Comparison

Some websites and applications can help you to easily compare pricing between several retailers for the same product.

One way that these websites work is by using web scrapers to scrape product data and pricing from each retailer daily. This way, they can provide their users with the comparison data they need.

High-quality web scraped data obtained in large volumes can be very helpful in analyzing the product trends and forecasting the price.

3. Lead Generation

web scraping is used by many companies to collect contact information about potential customers or clients. This is incredibly common in the business-to-business space, where potential customers will post their business information publicly online. You can take your target persona: education, company, job title, etc. and then find relevant websites on your niche: physicians on health care providers; plumbers, drycleaner, restaurant, etc from Yell.com; KOL (key opinion leader) from big-leap start-up companies

4. Investment Decisions

Investment decisions are complex, as it usually involves a series of process before a sound decision can be made from setting up a hypothetical thesis, experimenting, to researching. The most effective way to test an investment thesis is through historical data analysis. It allows you to gain insights into the root cause of past failures or successes, pitfalls you should have avoided, and future investment returns you might gain.

However, web scraping does not guarantee improved returns on its own. With some financial knowledge and a little for data gathering and analysis, it can prove to be an invaluable tool in today’s information-driven economy.

Web data has no limitation. It’s ever-growing and full of information that can influence the market. Knowing how to harness the power of a web scraping tool can pave the way to better returns.

5. Product Optimization

Suppose you want to collect customers’ feedback to cross-examine your product and make improvements. The sentiment analysis technique is widely used to analyze customers’ attitudes, whether it is positive, neutral or negative. However, the analysis needs a considerable amount of data. Web scraping can automate the extraction process faster which saves tons of time and effort for such work.

That’s all, if you have any comment or question please dont mind me.

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