How Uber Utilized These Three Methodologies to Create a Winning Cycle 🏆
Are you torn between choosing the best methodology for your project? Fear not! According to the consultancy firm Gartner, it's possible to combine Design Thinking, Lean Startup, and Agile to create a cohesive project cycle. 💡
The first three stages of Design Thinking focus on analyzing the user's problem, followed by Lean Startup and Agile methodologies working together on prototyping.
This is precisely what Uber did to solve the problem of finding a taxi quickly. By using Design Thinking, they identified the issue and then envisioned an application that could detect nearby drivers. 🚕
To test their potential business model, Uber launched a Minimum Viable Product (MVP) called UBERX to assess the market's viability. Then, they delved into Agile methods to meet their customers' expectations and continuously develop their business. They did this by alternating short cycles and adding new features like UBER Pool, UBER Van, and ride-sharing. 🚗
This concrete example shows the possibility of combining all three methodologies without having to choose one over the other. By combining them, you can have a comprehensive approach that provides a better understanding of your users, reduces risks, and allows for quicker iterations to meet your customers' needs. 🤝
So, don't get stuck on choosing just one method. Instead, consider combining Design Thinking, Lean Startup, and Agile for a winning project cycle like Uber did. 💪
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