White hat SEO is the process of trying to get ranked in the search engines without doing anything that violates the terms or conditions of the search engine. It’s the type of digital marketing that Google would like you to partake in. It usually means you can’t do any kind of link building, you should focus on delivering the best user experience.
Black hat SEO is a group of strategies and techniques that look to manipulate Google’s search algorithm to dominate the search results. The strategies they use violate Google’s terms and conditions.
Which one do you prefer? White Hat or Black Hat and why?