I'm going to create my portfolio website. Before doing that, I checked the influencers' websites. I will write what they have in common.
The below link is my reference websites
The contents of their websites are self-introduction, career histories, products, and contacts. They minimize their information to appeal so they have a few pages. Viewers can see their websites with as few clicks as possible. It enables viewers to see who they are and what kinds of skills they have easily. In terms of design, their background colors are simple like white, cream-yellow, and light gray. The line colors are mainly black. Then a point color or an animation is used as a decorative accent. Less information and less decoration give viewers comfortable feelings.
They make efficient use of white space and alignment. White space and alignment emphasize information. If you check Cassidy William's website, you can understand what I said. Her main page has the main contents situated in the middle and There is much white space outside of that. The contents have no outline but the alignment of the text gives us the impression it has an outline.
The purpose of creating portfolio websites is to appeal their skills to potential clients and the company’s recruiters who are hiring however, they also do not forget appealing their sense of fun. Please check Jason Lengstorf's website. On the upper right, you can see his face. If you click his head, the brain appears and we can see his website's content. This kind of playful mind offers great entertainment for views and we have a desire to know more about him.
Of course, All influencers' websites that I checked are responsive so viewers can see websites via laptop, tablet, and smartphone perfectly. In addition, two-thirds of those have a dark mode button. For web developers who are used to dark mode while they are writing codes, it is getting more common.