“To travel is to live,” Hans Christian Andersen once wrote. Luckily, people do travel a lot today. Some people book ordinary travel tours via agencies. But more and more travelers are searching for flights, hotels, and apartment reservations and renting cars themselves.
Do travelers want to waste their precious time visiting travel agencies when they can create travel packages themselves? No, they don’t. Self-planned trips are the trend now instead of ready-to-buy tours. The global online travel market is expected to grow at 12 percent from 2017 through 2023.
The online travel market already has lots of solutions that aim to improve the travel experience for tourists and travelers, including different travel fare aggregators such as Expedia and Booking.com, marketplaces like Airbnb, and review portals like TripAdvisor and Yelp. But what about travel activities?
Some travelers and tourists prefer group excursions to local landmarks while others are up for more authentic experiences. And who can share local experiences better than locals? That’s why local marketplaces for travel experiences have started to emerge. Let’s take a closer look at these growing travel platforms to find out what they consist of and why they’re gaining popularity so quickly.