You build an app after months of planning and weeks of dedication and hard work – developing the idea, conducting market research, gathering a team of experts, asking your tech friends to help you with certain aspects, testing the app and then retesting it, fixing the bugs among all the other activities. And ultimately the judgment day arrives – Your app goes live!
Now the media might give you some coverage. Maybe, there would be few articles publishing about the app and its functionality if it is that good and unique but that hype will seldom provide you a long term benefit or the required amount of publicity. Thus, you need to have a fool proof marketing strategy in place way before your launch date.
I agree that you are a developer, but if you wish to get a better ranking and ensure more downloads for your created app then you should learn some marketing tactics too. And of course, we are here to make the job easier for you by getting you acquainted with some of the must-follow marketing approaches. Consider them as your check list before you decide to make your app live.
1.Begin Marketing the App from Day Zero
You are not supposed to wait till you are done with the development process to begin thinking about its marketing. Trust me! You will be left with very less or probably no days between your final app built and the launch date and marketing it would require much more time than that.
The day you begin to develop your website, start marketing it too and continue to develop in those marketing stages as you progress in the app building.
2.Engage Your Audience and Users Early and Often
Involve your potential customers in the app making process as early as it is feasible for you. Look for the tech-savvy influencers and early adopters on the social media web portals like twitter to get in contact with the users who will provide you quality feedback on your app idea.
Tweet as often as you can, involve the key personalities in the industry by identifying them and choose the right content to post for your consumers. Remember to focus on their problems and the solutions that you app can offer them to grab their attention.
3.Do Not Underestimate the Power of Email
Though email marketing is being overlooked because of the eminence of social media, you should focus on building the email list if you want to connect with the majority of internet using audience. No matter whatever medium or technique you use, your email list should grow with each passing day of app development. Remember, email marketing can never go outdated. In fact, it will connect you to a wider base of audience – the ‘normal’ people who probably are not active on the social media, nor are a part of your influencers team would be reached through email.
4.You will never be Too Late to Begin Blogging
Make blogging your important communication tool to connect with your audience. You can keep them interested in your app from the very first stage of the development by keeping them posted about the progressions and asking them for the feedback or suggestions to make it better in terms of features included.
Perform SEO on your blog page – identify relevant keywords, get quality content crafted and approach industry influencing bloggers to link to your portal in order to improve the blog’s ranking on search engines.
5.Be Inventive with Teasers and Sneak Peaks
Human are visually intriguing creatures and that is the reason you should be playing around with the teasers. It could be a video promo or merely screenshots of your app, but keep posting something that leaves them some hints about how your app will work and what it will be all about.
You can even use blogging for the purpose, adding a line or two about your product in between. This can drive many people to sign up for the newsletters and also provide you a ripe list of interested users.
6.Keep Your Launch Material and Press Kill Ready
Make sure that your launch kit is ready and organized before you submit the app for review. This kit will include your website, promo video, press release and other content that will be used for media announcements before and after the date of launch.
If you have any media contacts or you know about the influencers in the industry, do not shy away from approaching them. You require as much publicity as you can get.
Final Thoughts
Remember! You cannot survive with the idea of developing and letting the audience figure out themselves about your product in this competitive market. You have to reach the audience yourself using your marketing techniques.
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