I just published my chat with the SEO wizard Roberto Robles 🧙♂️ . He has been working in SEO for more than 15 years and what he teaches in our chat is really useful for indie makers and small entrepreneurs...
Here are my three lessons from my SEO chat with Roberto:
1- Pick one Keyword per page
SEO keywords are the words and phrases in your website that make it possible for people to find your content via search engines.
You should define one keyword per page and use them in your h1 tags. Let's say you have a Twitter analytics tool, your home page keyword could be Twitter. However, the product page would have different keywords like analytics or dashboard.
2- The importance of backlinks
A backlink is a link created when one website links to another.
For Google to see you as an authority in your topic is crucial that websites in the same field link to your content. A simple way to achieve this is by adding content in the so-called "foundational websites" that allowed you to create backlinks (indie hackers is one of them but Twitter is not).
3- Use on-page optimization tools
These page optimization tools point out many improvement areas in your page that will help you rank better. This includes: metatags, page speed, load speed, images, etc...
These are just 3 simple tips from our chat but if you are a bootstrapper I really recommend you to listen to the full chat because there are many other SEO topics covered.