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5 WEB UX LAWS EVERY DEVELOPER SHOULD KNOW

1. JAKOB’S LAW

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Websites do better the more standardized their design is.

jakob

2. FITT’S LAW

The time it takes someone to select an object in the screen depends on how far the cursor is from the object and the size of the object. Thus, the longer the distance and the smaller the target’s size, the longer it takes.

fitt

3. MILLER’S LAW

The average person can only keep 7 (plus or minus 2) items in their working memory. Organize content into smaller chunks to help users process, understand, and memorize easily.

miller

4. LAW OF PROXIMITY

Objects that are near, or proximate to each other, tend to be grouped together.

  • Proximity helps to establish a relationship with nearby objects.
  • Proximity helps users understand and organize information faster and more efficiently.

proximity

5. HICK'S LAW

The time it takes to make a decision increases with the number and complexity of choices. Hick’s Law is a fairly commonsense idea: the more choices you present to a person, the longer they take to make a decision. It’s essentially a fancier way to describe the KISS rule: Keep It Simple, Stupid!

hick

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Discussion (4)

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laindom_1 profile image
lain_js

It's very interesting, I didn't know about the existence of these laws, you always learn something new when you least expect it 😅

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visualway profile image
Visualway Author

You're right! Glad I could help!

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alaindet profile image
Alain D'Ettorre

Amazing and concise content. Thank you.

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visualway profile image
Visualway Author

Thanks Alain!