Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Websites do better the more standardized their design is.
The time it takes someone to select an object in the screen depends on how far the cursor is from the object and the size of the object. Thus, the longer the distance and the smaller the target’s size, the longer it takes.
The average person can only keep 7 (plus or minus 2) items in their working memory. Organize content into smaller chunks to help users process, understand, and memorize easily.
Objects that are near, or proximate to each other, tend to be grouped together.
- Proximity helps to establish a relationship with nearby objects.
- Proximity helps users understand and organize information faster and more efficiently.
The time it takes to make a decision increases with the number and complexity of choices. Hick’s Law is a fairly commonsense idea: the more choices you present to a person, the longer they take to make a decision. It’s essentially a fancier way to describe the KISS rule: Keep It Simple, Stupid!
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