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5 Reasons You Should Use Magento 2 mobile app development

Birendra Kumar
Being a responsible and a sincere person, I believe in learning and gaining experience through my smart work
・3 min read

Magento is one of the most popular e-commerce systems on the market. Open source and agile, Magento understands that consumer behavior changes each and every day - which is why they give businesses the flexibility to customize their platforms and create differentiated brand experiences.
The shift to mobile e-commerce constitutes one of the most prevalent changes in consumer behavior. E-commerce sales reached $2.3 trillion in 2017 - and the mobile share of this stood at $1.4 trillion, or 58.9 %. By 2021, mobile e-commerce sales are expected to surpass $3.5 trillion and makeup nearly three-quarters of all e-commerce sales.
Magento 2 Mobile App builder for iOS and Android allows your business to reap the benefits of mobile e-commerce by converting your Magento site into a complete mobile app.
Here are some great characteristics of Magento's Mobile App Builder:

Easy to Manage

The Mobile App Builder offers an automated real-time synchronization extension that is easy to understand and use. Simple back-end customization makes it easier for e-merchants to go mobile. An admin panel makes integration and configurations seamless while reducing maintenance costs and simplifying updates.

Optimized for Search Engines

Google Content API for Shopping, a Magento extension, seamlessly integrates your Magento app with the Google Merchant Center. This makes your app search engine-friendly. Magento also supports Google Maps.

Versatile Design

The app comes with a number of default themes so that you can choose the one that best matches your Magento site. The Magento mobile store also supports all products: simple, bundled, configurable, downloadable, and virtual, amongst others.
The interface is tablet-optimized and features uncluttered category pages with filter options and high-resolution product images.

Customizable Functionalities

Here are a few functionalities that customers will love about your Magento app:
· Social/quick login option
· Wishlist feature
· 24/7 customer support via Zendeck Chat
· Simplified and secure checkout process
· Support of all payment types, including coupons and integration with multiple PayPal gateways
· Multiple shipping options
· Order tracking feature
· Multi-lingual and RTL support
All of these perks will not only benefit your customers but also your business. For instance, the secure checkout option ensures greater customer retention and reduced exit rates.
You could also consider the push notifications feature. It allows customers to stay updated on when they'll receive their order, and it's also a great way for you to stay in touch with the customer. And, of course, the 24/7 customer support helps you better serve your customers, which is always a win-win.

Analytics and Reporting

Magento is backed by Google Analytics, meaning the app will provide reports on sales, taxes, tag reports, and other critical business areas. Your business can use this data to make smarter strategic decisions for the future.
Why Should Use Magento?
Using the Magento App Builder will give your business the competitive advantage it needs to stand out in the increasingly mobile e-commerce market. Companies that specialize in developing e-commerce software solutions, such as Purpletree Software LLP, are listed on Clutch, a B2B reviews site. Clutch alleviates the challenge of making business buying decisions by providing in-depth client reviews and data-driven content. If you're interested in learning more, contact us today!
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