It’s been almost a year now and I still get questions on how was the launch of TexAu on AppSumo, why did I decide to do a lifetime deal of TexAu, how to make a successful product launch and what problems did I face.

In this guide, I’m going to share everything that I have learned in the past 10 months after launching our first product and generating $450K in total revenue and over 5000+ customers in just 2 months. Make sure to grab a coffee and open your notebook to write the points or simply bookmark this page right away to come back and refer to the content when you’re launching your product.

So…

How to make a successful product launch

We are going to divide this guide into three sections,

1. what we should do 3-4 months before the launch,
2. what we should be doing during the launch, and,
3. what we should do after the launch to retain the customers.

Let’s start with the pre-launch preparation