Ever wondered what it would be like if companies around the world started onboarding freelancers for their digital marketing requirements?
While far-fetched, it’s not entirely implausible. In the last couple of years it has been evident that the concept of 'business as usual' has been refined remarkably. From WFH to downsizing, many organisations have been forced to make drastic changes in order to survive the volatile conditions. In particular, the marketing industry, which has experienced an extreme disruption, as budgets have been slashed and marketing initiatives put on hold.
For businesses looking to stay competitive in today’s volatile market, one solution is to turn to digital freelance solutions. While unconventional, branding through highly competent freelance workers has a true latent potential, offering a range of benefits that can help companies navigate through turbulent times and achieve marketing excellence. Though an in-house team provides a sense of stability, the upsides of on-demand marketers far outweigh the former.
One such organisation is BookMyMarketer (BMM). BMM serves as a marketplace of expert marketers who have undergone a rigorous vetting process. Our primary goal is to facilitate seamless and prompt connections between the world's finest marketers with your brand, who possess valuable experience from global businesses and thriving startups.
BMM serves as a comprehensive 360 marketing solution, offering a centralized platform for businesses to oversee growth across various domains. From market research to branding, digital marketing, and content creation, our client-centric approach tailors top-tier solutions to individual needs. Leveraging seasoned marketers, we craft impactful strategies that drive tangible business success.
Freelancing curbs the troubles of Permanent Hiring
Permanent hirings has become the pre-established norm, no matter how much trouble it brings on like the lengthy recruitment processes, substantial training investments, and long-term commitments. And then, in times of layoffs or rapidly changing market conditions, these commitments can become liabilities. Freelance marketing solutions offer a more adaptable approach, allowing businesses to tap into specialised skills as and when needed, without the constraints of permanent contracts.
One of the most significant advantages of onboarding independent professionals is the potential for cost savings. Online marketing freelancers typically work on a project basis, eliminating the need for fixed overhead costs associated with full-time employees. This financial flexibility in marketing strategies is especially valuable during periods of budget constraints or economic downturns.
Freelancing platforms provide access to a diverse pool of digital marketing experts, each with their own unique skill set and experience. This allows businesses to handpick professionals who are best suited for specific projects, resulting in high-quality deliverables and effective campaigns.
Furthermore, freelance solutions alleviate the concern of investing time and resources in training new employees.
When discussing freelance growth, we can never forget that platforms like Fiverr, Freelancer, Upwork have already established that tasks and projects can be accomplished from anywhere in the world. However, there is always a concern for the quality of work delivered. This can be addressed by the new gen organisations that excel in providing excellent on-demand support through a plethora of marketing services, while also providing collaborative communications for maintaining top quality output.
Versatility of Marketing Services
Content creation, website SEO optimisation, trend analysis, organic/inorganic growth- digital mrketing comprises a lot of strategizing.
Content creation, website SEO optimisation, trend analysis, organic/inorganic growth- digital mrketing comprises a lot of strategizing.
Freelance marketing solutions encompass a wide range of digital marketing services that can address various marketing needs:
Content Creation:
The world of content strategists and creators is vast. Platforms like Behance, IntelligenceBank, Medium are the best place to find the perfect content writer or graphic designer.
Digital Advertising:
Experts with skills in specialised domains of digital ads can be a valuable addition to the team, and can execute targeted campaigns, maximising ROI and reaching specific audience segments.
SEM and SEO services:
Freelancers proficient in search engine optimization (SEO) and search engine marketing (SEM) can help improve online marketing, improve brand visibility and drive organic and inorganic traffic. Even website designers play a huge role in establishing a robust digital marketing strategy.
Social Media Management:
Skilled freelancers can handle social media marketing, crafting engaging posts and interacting with followers to enhance brand loyalty.
Graphic Design and Brand marketing:
Freelancers specialising in design can create visually appealing materials that help in propagating the brand identity.
E-commerce Marketing:
With initiatives from Amazon, Shopify, and other PODs, the rise of e-commerce has made it a requirement for both growing and well-established brands to hire marketing freelancers, with utmost command over different ecommerce platforms to excel in the race of digital go to market strategy.
Collaborative Software for Seamless Workflow
One of the major issues a company faces while hiring a freelancer is collaborative tools. However, in this age of tech-revolution, such a concern is made redundant. Formidable shared workspace platforms are available that enable a seamless workflow and a sense of accountability, even when working remotely or with a distributed team. They make cooperation smoother, along with supervision and guidance.
Google Workspace (formerly G Suite):
Equipped with productivity tools like Docs, Sheets, Slides, Team, Meet and Drive, Google facilitates real-time document collaboration. Shared documents can be edited simultaneously by team members and freelancers, promoting efficient content creation and review. It also provides SEO service tools like the Google Ads, Search Console, Analytics, GTM etc that tracks and optimises keyword ranking, and site visits, thus, refining both organic and inorganic marketing efforts.
Canva:
Perhaps, one of the best graphic designing and content creation tools available out there. While the free version guarantees most of the functionality, paid version can elevate your branding, logo-designing, and content creation to utmost quality. Also, its collaborative features allows both teams and management to participate in ideating the best internet marketing contents.
Slack:
Primarily, a messaging and communication platform that allows real-time file sharing, and integration with various other tools. Slack channels can be created for specific projects, enabling easy communication between team members, freelancers, and stakeholders.
Trello:
A visual project mapping tool that allows businesses to create dedicated boards for each project, assign tasks, set deadlines, track progress and organise tasks and workflows. It encourages collaboration among content writers, website designers, and SEO services experts.
Asana:
Asana enables businesses to create projects, assign tasks to freelancers, set priorities, and monitor progress through intuitive dashboards. It is one of the best tools to streamline your digital marketing management.
There are a lot more tools like Zoom (video conferencing and screen sharing), Microsoft Teams (Team Collaboration and file sharing), and Basecamp (Project Management and communication) that facilitates easy business operations remotely. By leveraging them, organisations can establish efficient workflows, enhance communication, and ensure effective supervision of freelance marketing projects. These platforms contribute to a cohesive and productive working environment, promoting successful project outcomes and long-term freelance partnerships.
Long-Term Benefits and Enhanced Efficiency
When talking about hiring the best digital marketing freelancers, it becomes imperative to discuss its long term benefits as well, including the enhanced efficiency it brings along.
Agility and Adaptability:
Freelancers can be engaged or disengaged as per the project requirements, enabling businesses to pivot swiftly in response to market changes.
Focus on Core Competencies:
By outsourcing marketing tasks to experts, businesses can focus more on their core competencies and strategic initiatives.
Global Talent Pool:
Freelancing platforms provide access to a global talent pool, offering a diverse range of perspectives and creative approaches. Not to mention, the added expertise they bring to the table in strategizing geographical targeting/ entering new markets.
Scalability:
Businesses can scale up or down their marketing efforts seamlessly by engaging more or fewer freelancers, depending on their needs.
Reduced Overheads:
With reduced overheads associated with permanent employees, companies can allocate resources towards high-impact digital marketing services and other core indulgences that enhance your brand's reach.
Experts on Demand:
Hiring marketing freelancers gives your company instant access to top-notch specialists skilled in areas like Google marketing, growth strategists, internet designing, content development, campaign specialists and many others, from all across, ensuring your brand's online presence thrives under their expert guidance.
CONCLUSION
Amidst the ongoing realignment in the corporate sphere, businesses all around are reconsidering their strategies in ensuring suitable working conditions and alternate ways to fulfil requirements. One such is the onboarding of freelancers, especially to run marketing campaigns, on project based contracts. Independent marketing workers can offer a lucrative option by allowing channelling of resources to the core operations. Freelancing offers flexibility, cost savings, and access to specialised skills without permanent commitments. Quality assurance concerns are addressed by modern on-demand marketing service providers. Benefits of freelance expertise outweighs what inhouse talents can bring on the table. From scalability to global talent pool access, from reduced overheads, to immediate access to specialised experts, there are many. Freelance solutions cover diverse needs, including content strategizing and development, inorganic/organic web traffic, SEO/SEM, social media management, graphic design, e-commerce marketing, and many more. Tools like Google Workspace, Canva, Slack, Trello, and Asana eliminates any concern for collaboration by enhancing remote workflow and supervision. There are organisations like BookMyMarketer that takes care of all your freelancing needs by hand matching pre-screened talents to your specific needs.
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