Blogging is an affordable way to promote your business. It's much cheaper than buying ads month after month.
In this article, we'll look at ways to boost traffic to your blog.
Leave thoughtful comments on other people’s blogs.
This is expose your blog profile on other people's posts. It can easily increase your reach by letting others know of your existence.
Write shorter posts.
Shorter posts take less time to write so you can post more frequently. Also, they are easier to read because they're more concise. Each paragraph or section should also be short so that they are easy on the eyes.
Don't write useless information that's useless to your audience.
If you hire people to write it, you also pay less since many authors charge per word.
Blog consistently.
Blogs that are abandoned won't have much of an audience. Google also lowers the rank of abandoned sites since they aren't useful anymore.
Write less.
Less is more. Useful information don't always need a wall of text to express.
Be a resource.
The posts you write must be useful to other people. Otherwise, no one would read it.
Use trackbacks.
Track the traffic source of your blog and then double down on promoting on that source if it's a venue where you can promote. If it's a search engine, then work on SEO more.
If it's social media, post and engage more on there.
Organize your posts with lists and subheads.
This makes posts easy to read so readers can find the information they want quickly.
Get on Twitter. Tweet links to your posts and other useful content.
It's easy to build a following on Twitter if you follow people there and they follow back. Follow the people you want to engage and then post the stuff you want to promote and share in there. Just don't make it too much like an ad.
Followers will see your updates in their feed.
Link out to other sites (but only ones that will help people).
You can get others to link back by proposing to influence that if you link to their site, then they link back. This is a great source of backlinks.
It's also a great way to increase your reach.
Share your content on Facebook (and ask your friends to share it, too).
Like Twitter, you can gain followers through Facebook and engage with them. They also see your stuff in their feed.
With these tips, you can easily gain readers in your blog. It's work that actually pays off. It won't be an overnight success, but the small wins add up something big.
Top comments (11)
These are some awesome tips, thank you! As someone who is looking to start doing a lot more blogging I have a question about "Write shorter posts". I have been researching how long posts should be for SEO purposes to help drive traffic and a lot of sources are saying that longer is better, like 2,000+ words is great. I personally always think this sounds too long because it feels like you would lose reader interest through it. So I am curious, what do you think is a good word length for a "short" post and what kind of impact would this have on SEO when going against the competition?
Yea. They're boring and people don't want to read a wall of text.
If you find people are interested in your old posts, you can always combine them into one big post.
This is highly subjective. I dont find them boring, I find them better in most cases. I prefer walls of text compared bullet-points. I prefer walls of text instead of YouTube videos. It all depends on your audience. I want to be in control of the bullets that are important to me, not important to the writer, as this might not align. Keeping it (too) short might negatively impact your target audience more, as it might exclude different levels of knowledge.
You should determine your target audience and what you want to provide them, and what you want to get out of it. Do you want to provide thoughts on topics (e.g. short braindumps), learn them a trick (short) or want to really learn them something bigger (long)? Do you want more traffic or better quality traffic (longer page visits vs. more page visits).
It depends on who you're targeting with your article.
Some like long and some like short.
The usefulness of the content matters more.
Not only the content, but also the reading experience for your audience. SEO and reader experience not always align for all parts of your audience.
Agreed. I haven't started writing yet, but that could be a good idea to keep in mind in the future for blog posts.
I guess for SEO impact shorter articles aren't necessarily bad if they are engaging more users. I like to think the search engines will notice that :)
Yea. And you have time to try more ideas.
If it's a long post and it flops, then you wasted lots of time.
Great post!
Thanks for reading!
Great! Thanks for sharing such useful information
Thanks so much for reading