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Tobias Hikari
Tobias Hikari

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Growth idea - Start sending Plain-Text emails

Start sending Plain-Text emails

This article first appeared on my project Growthhacklist.

Sending plain-text emails can increase the response rate of your newsletter. Karthik Suroju of Newton shared this little idea in an interview. They increased their email response rate by +156% by just sending Plain-text email instead of HTML emails.


Another Email Example

They are also following always three important rules with every email:

  • They never send β€˜No reply’ emails
  • They encourage users to reply to all emails, newsletters included.
  • They respond to all queries within a few minutes, even on holidays.

What are other makers doing?

While writing this article, I started to ask other indiemakers in the subreddit of Entrepreneurs and on Indiehackers what they think about plain text emails - here are some answers:


Reddit Post


Indiehackers post

It's really interesting that all comments are in favour of plain text emails. If you want to see what other bigger companies are doing, you can also take a look at the website Good Email Copy and copy the style of successful StartUps/Companies like Slack or Basecamp.

Sources:

Case Studies: 2019’s Top 10 Growth Hacks
Lessons Learned: Why Newton Swears by Plain-Text Emails

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