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Griff Polk
Griff Polk

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Intention - a motivational speech by Apple

I just wanted to share a motivational quote from the WWDC opening in 2013. Let me explain. In 2013, at the opening ceremonies of WWDC (WorldWideDeveloperConference) Apple showed the video below: It was called Intention. It is a beautiful speech and I just wanted to share it with you 10 years later. It goes like this. I hope you find this motivating.

If everyone is busy making everything, how can anyone perfect anything? We start to confuse convenience with joy. Abundance with choice. Designing something requires focus. The first thing we ask is: What do we want people to feel? Delight. Surprise. Love. Connection. Then we begin to craft around our intention. It takes time. There are a thousand no’s for every yes. We simplify, we perfect, we start over, until everything we touch enhances each life it touches. Only then do we sign our work: Designed by Apple in California.

I hope you enjoy it.

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