The Women in Tech ShowThe Women in Tech Show

Software Adoption with Katie Guzman

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Growth and adoption of software involves gathering metrics, evaluating them, and deciding among different strategies. Katie Guzman, Product Manager Lead at Asana explained different strategies in growth and adoption of software. We talked about metrics that can be used to evaluate this and examples of how Asana leverages that information. Katie also explained software monetization strategies and factors that can help determine what strategy to choose. At the end we talked about team leadership and how an internship program in Product Management is structured.

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