Product Marketing in Tech with Karri Alexion-Tiernan
Product Marketing in technology varies depending on the product and the audience. In some cases it involves deep technical knowledge and understanding how developers work. Karri Alexion-Tiernan, VP of Product Marketing at Skytap, explained what product marketing consists of. We talked about effective ways of engaging with enterprise customers and developers. Karri also talked about modernizing and migrating legacy applications to the cloud and how people at Skytap are approaching this.