The Women in Tech ShowThe Women in Tech Show

Open Source Marketing with Kiersten Gaffney

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Open Source Software has characteristics that affect how marketing is conducted for it. Kiersten Gaffney, VP of Marketing at Buoyant explained what Open Source Software is and how it can be marketed. We talked about the objectives of a marketing campaign, the role of the open source community and software tutorials. Kiersten also explained metrics of success for open source projects.

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