The Women in Tech ShowThe Women in Tech Show

Experience Research with Beth Toland

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Behind some of the software products that we use is a team of researchers. Research in the software industry plays an important role in the development of new products. From coming up with ideas to evaluating existing approaches, researchers work with other teams within an organization to provide insights and direction. Beth Toland, Head of Experience Research at Asana, explained the role of research in a software product. Beth talked about what user research consists of and how this influences how a product is developed. We also talked about the process of conducting research at a software company and some examples of its use at Asana.

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