57% of internet users say that they won’t recommend a website that performs poorly on mobile devices. This is one of the reasons why responsive website development & design has gained immense popularity over the past decade. However, a lot of businesses and entrepreneurs are still unaware of the benefits delivered by responsive web design and this is why they keep their allegiance to non-responsive ancient websites. That is also why we decided to write this blog!
In this blog, Team Techosquare will talk about modern web design and share why it makes perfect sense to undertake a responsive upgrade for your business website. Let’s first discuss what responsive web design and development means.
What’s responsive design & development?
As the name suggests, responsive web design is an approach to design and develop websites & applications that customize themselves for diverse screen sizes. Here’s an example for clarity:
If you switch from laptop to iPad, a responsive website will recognize the change and automatically customizes the whole site experience according to the user's device. A normal website won't.
Long story short, responsive websites make perfect sense in modern times since there is no standardization in screen sizes.
Why responsive design is success critical?
Gone are those days when people used to browse websites through desktops with a 40 kbps speed. The number of smartphone users long ago outnumbered desktops. Google noticed this shift to mobile technology in 2015 and made mobile-friendliness a major ranking factor. With mobile-first indexing, the biggest search giant made its stand clear.
A website developed using best responsive design practices helps generate maximum search engine mileage, assisting businesses in reaching potential customers. Therefore, responsive website development has become more of an obligation for businesses and organizations in 2020.
Responsive website development: Benefits
The responsive upgrade generates humongous benefits in terms of time savings, enhanced performance, user experience, and improved brand presence. Scroll to discover 10 benefits of switching from a regular website to a responsive one:
Improved user experience
Websites greatly improve user experience by going responsive. Non-responsive web design often makes it hard for users to navigate throughout the website, making them constantly pinch & zoom.
By responding to device screen sizes, responsive design makes it easy for users to access navigation, links, content, media, and forms. This greatly improves visitor experience and sales!
Better website load time
According to a recent report, 53% of mobile visitors abandon a website if pages take more than 3 seconds to load. A responsive website packs fluid grids and optimized images that significantly reduce load time.
Load time is especially crucial for smartphones and tablets. A fast loading website not only reduces bounce rate but also improves conversion rate greatly.
Increase in mobile traffic
More than 62% of users access the internet via smartphones. In such a scenario, if a business sticks to a traditional website, and doesn’t upgrade to responsive, it is missing the chance of attracting massive internet traffic.
It has been 5 years since Google said that the site performance of mobile devices will hugely determine ranking. That’s why we recommend rebuilding your website with responsive web design & development technology!
Lower maintenance cost
Managing a separate mobile & desktop site doesn’t only requires double spend on web design, development, and hosting but also increases your monthly maintenance cost.
Responsive websites drastically cut down your average monthly cost of maintaining and enhancing multiple websites. The saved resources can be spent on other rewarding activities like marketing.
Improved SEO
Another major benefit of going responsive is improved search presence. With mobile-first indexing, Google has made it clear that mobile-optimized websites are the future and those who adopt the same will rank higher.
Ask your web developer to create a well-structured, clean, and uncluttered website using responsive design & development principles. Techosquare guarantees that it will take your business to the next level!
From the benefits mentioned above, it is clear that responsive web design & development is the future of business websites. With the rapidly growing usage of smartphones and tablets, the responsive shift makes perfect sense if growth is on your mind. In short, consider responsive web design the key to stay ahead of your competitors and expand your business online.
Got queries regarding responsive web design & development? Send them at hello@techosquare.com and have them answered by highly experienced responsive designers & developers!
Top comments (0)