Getting customers from search engines on a tight budget is tough but doable. The trick is finding an agency that offers affordable SEO services that actually work.
In this article, I’ll explain what makes SEO services “affordable” rather than “cheap,” the different types you can get for your website, and list the top agencies providing these services to help your website rank higher on search engine results pages (SERPs). We'll also help you choose the best one for your needs.
Why Should Your Small Business Invest in SEO?
SEO is scalable and sustainable, allowing you to monitor results and tweak strategies as needed. With consistent effort, your website can keep ranking high on SERPs. Even though a good SEO campaign costs money, you don’t have to spend a fortune to get results. Affordable SEO services can help you achieve your business goals without breaking the bank.
What Are Affordable SEO Services?
Affordable SEO services come from agencies or consultants who improve your search engine visibility without charging too much—typically around $100 per hour or less. These services are ideal for small businesses and offer a quick return on investment (ROI).
How Much Do SEO Services Typically Cost?
On average, SEO agencies charge $134.66 per hour. The cost can vary based on the complexity and scope of the SEO tasks. For example, local SEO services average $128 per hour, which is on the lower end of the scale.
Cheap Vs. Affordable SEO Services
"Cheap" SEO services are low-cost and deliver quick results but often use shady tactics that can harm your rankings in the long run. "Affordable" SEO services cost more but use legitimate techniques that lead to sustained organic rankings without risking penalties from Google.
7 Common Types of Affordable SEO Services for Small Businesses
On-Page SEO: This involves optimizing your website's content and structure to improve its ranking. Tasks include using target keywords in titles, URLs, and descriptions, and improving page load speeds.
Off-Page SEO (Link Building): This focuses on getting backlinks from other authoritative websites to boost your ranking. It’s often the most expensive service, with costs ranging from $100 to $1,500 per backlink.
Local SEO: Helps you rank in local search results by optimizing your Google Business Profile and building citations in local directories.
Technical SEO: Ensures search engines can crawl and index your site properly by fixing technical issues. This can involve an audit costing between $300 and $5,000 and implementation costs of $55+/hour or $300+/project.
Ecommerce SEO: Aims to increase organic traffic and conversions on product pages by improving page speed, fixing duplicate content, and organizing pages into appropriate categories.
SEO Audits (and Consulting): Provides a detailed analysis of your site's SEO performance and offers recommendations for improvement. A comprehensive audit can cost between $650 and $14,000.
Content Marketing: Helps increase your online presence through consistent, high-quality content. This service can be costly, ranging from $5,000 to $25,000 monthly, but it's essential for long-term SEO success.
By choosing the right type of SEO service and agency, your small business can achieve significant growth and visibility on search engines without overspending.
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