As far as I know DEV does not provide information about the visitors to the site, so I looked at the data collected by SimilarWeb
There might be some slight differences among the numbers as some of the reports are averaging the last 3 months, some for the "month to day". Even the percentages fluctuate quite a bit from month to month.
Here is what I saw on Nov 24, 2022:
| Topic | Value | Comment |
|---|---|---|
| Global rank | 7,162 | |
| Country rank | 3,730 | India, which is the biggest source of visitors |
| Category Rank | 123 | Computers Electronics and Technology / Programming and Developer Software |
| Total monthly visits | 13 M | average of last 3 months |
| Page Views | 20.51 M | |
| Pages per visit | 1.58 | Total monthly visits / Page Views |
| Monthly unique visitors | 5.868 M | |
| Bounce rate | 76.72 % | |
| Visit duration | 1:33 min |
Top countries
| # | Country | Percentage |
|---|---|---|
| 1 | India | 10.25% |
| 2 | USA | 9.94% |
| 3 | Vietnam | 4.06% |
| 4 | Poland | 3.63% |
| 5 | Brazil | 3.59% |
| 6 | Germany | 2.94% |
| 7 | France | 2.82% |
| 8 | Turkey | 2.82% |
| 9 | Indonesia | 2.15% |
| 10 | Nigeria | 2.01% |
| 11 | United Kingdom | 1.94% |
| 12 | Russia | 1.57% |
| 13 | Canada | 1.55% |
| 14 | Argentina | 1.49% |
| 15 | Czech Republic | 1.46% |
| 16 | China | 1.43% |
| 17 | Spain | 1.37% |
| 18 | Colombia | 1.36% |
| 19 | Netherlands | 1.23% |
| 20 | Bangladesh | 1.22% |
| 21 | Sweden | 1.20% |
| 22 | Ukraine | 1.16% |
| 23 | Thailand | 1.12% |
| 24 | Australia | 1.07% |
| 25 | Philippines | 1.06% |
| 26 | Mexico | 1.04% |
| 27 | Pakistan | 0.98% |
| 28 | Italy | 0.85% |
| 29 | Egypt | 0.85% |
| 30 | Switzerland | 0.82% |
| 31 | Taiwan | 0.81% |
| 32 | Georgia | 0.76% |
| 33 | Singapore | 0.76% |
| 34 | Korea, Republic of | 0.75% |
| 35 | Hungary | 0.74% |
| 36 | Japan | 0.74% |
| 37 | Iran | 0.73% |
| 38 | Hong Kong | 0.72% |
| 39 | Israel | 0.71% |
| 40 | Norway | 0.70% |
| 41 | Chile | 0.69% |
| 42 | Finland | 0.68% |
| 43 | Morocco | 0.66% |
| 44 | Malaysia | 0.66% |
| 45 | Nepal | 0.66% |
| 46 | Belgium | 0.65% |
| 47 | Romania | 0.62% |
| 48 | Portugal | 0.61% |
| 49 | Bulgaria | 0.58% |
| 50 | Sri Lanka | 0.57% |
What I always miss from these tables is visitor/capita for each country. It should not be too hard to add and in some cases knowing that could be also interesting.
Maybe not useful for marketing, but for general knowledge.
In any case, some of the numbers here are very surprising. Maybe they are skewed because of the method of data collection of SimilarWeb. I can't be sure.
Marketing Channels
| Source | % |
|---|---|
| Organic Search | 69.78 |
| Direct | 23.34% |
| Referrals | 4.64% |
| Social | 2.54% |
| 0.79 % |
If I understand this correctly, "Direct" means people who are typing in dev.to in the address-bar or maybe having it in their bookmarks.
Organic Search is mostly Google with some DuckDuckGo and a tiny bit Bing.
Top Referring sites
As I understand this is the division of the 4.64% mentioned under "Referrals" in the "Marketing Channels" table.
| # | Site | % |
|---|---|---|
| 1 | api.daily.dev | 53.55% |
| 2 | github.com | 12.18% |
| 3 | search.brave.com | 9.78% |
| 4 | app.daily.dev | 2.55% |
| 5 | medium.com | 1.21% |
| 6 | dormoshe.io | 0.79% |
| 7 | presearch.com | 0.72% |
| 8 | inoreader.com | 0.64% |
| 9 | you.com | 0.62% |
| 10 | codecademy.com | 0.53% |
| 11 | roadmap.sh | 0.52% |
| 12 | commclassroom.org | 0.49% |
| 13 | platzi.com | 0.42% |
| 14 | yandex.ru | 0.40% |
| 15 | qiita.com | 0.33% |
Social Traffic
As I understand this is the division of that 2.54% mentioned under "Social" in the "Marketing Channels" table
| Site | % |
|---|---|
| 28.43 % | |
| 23.71 % | |
| YouTube | 20.70 % |
| 13.56% | |
| 7.59 % | |
| Other | 6.01 % |
Sources
This, as I understand, is a table where all the sourced of visits can be seen together (unlike the categorization above)
| Source | % |
|---|---|
| Google search | 65.47 % |
| Direct | 21.34 % |
| api.daily.dev | 2.83 % |
| DuckDuckGo | 2.14 % |
| Image search | 1.16 % |
| 0.79 % | |
| 0.72 % | |
| Bing Search | 0.60 % |
| 0.60 % | |
| github.com | 0.59 % |
Device
| Device | % |
|---|---|
| Desktop | 85.01 % |
| Mobile | 14.99 % |
Gender
| Gender | % |
|---|---|
| Male | 76.35 % |
| Female | 23.65 % |
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