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Cover image for How Gmail's Updated Policies Could Impact Your Product Communication Starting February 1, 2024.
Nik L. for SuprSend

Posted on • Originally published at

How Gmail's Updated Policies Could Impact Your Product Communication Starting February 1, 2024.

Email changes from Google Gmail Effective from February 1st, 2024

1. Enhanced Authentication Protocols:

  • Gmail mandates bulk senders to authenticate emails.
  • Implementing Industry Best Practices:
    • SPF (Sender Policy Framework)
    • DKIM (DomainKeys Identified Mail)
    • DMARC (Domain-based Message Authentication, Reporting, and Conformance)
  • Authentication guide for developers: Read More

2. Streamlined Unsubscription Processes:

  • Large senders (5,000+ emails/day) ensure easy one-click unsubscription.
  • Example: Customers can now effortlessly unsubscribe.

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💡 Pro Tip: Integrate a one-click 'Unsubscribe' button in under 5 minutes via SuprSend. Try out 10000 notifications/ month for free.

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3. Maintaining a Low Spam Rate:

  • Gmail enforces a spam rate threshold (below 0.1%), and not cross 0.3% ever.
  • Monitor your spam rate with Google Postmaster: Guide.


1. Separating Domains Challenge:

  • Issue: Using the same domain for various use-cases.
  • Solution: Consider separating vendors and domains for distinct purposes.

While our consistent advice has been to use separate vendors and domains for different use-cases, we acknowledge that making sudden changes to your current notification setup may be impractical. To assist businesses facing this challenge, we've developed a unified notification infrastructure where you can categorize your system, product, and marketing emails separately, each with its own vendor setup.

Even if your business currently uses the same email provider for all purposes, you can still set up your email notification system on our platform using your existing vendor API details for these distinct notification categories. So it would keep your pipelines separate even while sticking to the same email vendor as before. A sample reference is attached below.

Separate your email pipelines without changing vendors with SuprSend

2. Adapting to the Changes:

  • Best Practices:
    • Adopt SPF and DKIM for compliance.
    • Ensure user-friendly unsubscription options.
    • Regularly monitor and adapt your email campaigns.

3. Collaborative Industry Efforts:

  • Industry leaders, including Yahoo, recognize the need for secure email practices.
  • Collaborate with your email service provider for new standards.

That's it for today.

Top comments (1)

ranjancse profile image
Ranjan Dailata • Edited

Great post.

Some suggestions or feedbacks

  • One of the biggest challenge that the businesses have is to send emails using their domain.

  • Please think about various email provider integrations apart from the listed ones such as Sendgrid, Amazon SES, Mailgun. The email providers and their way of doing things are not so simple. However, an ability to integrate with the majority of the vendors is the way to go.

  • Ability for sending bulk emails or integrate with known vendors like MailChimp for example

  • Short URL based solution, or its integration that would truly help for the existing customers