Keeping the customers engaged is one of the biggest challenges faced by businesses. There is so much content and so many options available that it is becoming harder to keep customers interested in one's brand.
A well-rounded and updated content strategy is crucial to compete with the influx of content. One key aspect of a good content strategy is to add video marketing to it and give it priority over other things. Video marketing has a lot of potentials and is effective in boosting customer engagement.
Videos are much more engaging than written content and are also more memorable. It is a perfect format to get the attention of the customers and keep them interested. Video marketing integrated with salesforce marketing services can help to scale the customer engagement.
Why Short Videos Increase Customer Engagement?
Nowadays there are so many platforms that allow people and businesses to share short videos. These platforms are popular among people, so they are perfect for not just finding new customers but also for staying in touch and engaging them.
Creating and sharing short videos with customers can help businesses in many ways.
Diverse dissemination of the content
Businesses can share their short videos on a variety of platforms making sure they reach a wide audience. YouTube is a must for sharing video content as it is the biggest video-sharing platform and allows you to share videos of varying lengths. Social media platforms like Instagram, TikTok, etc. are perfect for short videos as well.
Companies often cut down their videos in short snippets and share them on social media to get attention and increase the curiosity of the audience. After peaking their interest, they direct them to full-length videos. Platforms such as Salesforce allow companies to share video content on various platforms at the same time. Salesforce also has automation and analytics tools that allow organizations to plan and execute their video content distribution in a seamless and efficient manner.
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