Let's continue talking about trends! The third Fusion Tech article about popular trends in the field of digital technologies is dedicated to website creation. Yes, like any other field, web development is also influenced by fashion trends. What they will be like, experts can only guess. The most promising forecasts have been collected in this article.
Popular trends, as a rule, develop based on the needs of the market and time, or more precisely, the audience that a business considers to be the target specifically for its area. Some trends lie directly on the surface, others are identified through in-depth analysis. But it is better to know about both of them in advance in order to effectively influence consumer behavior and take a leading position in your niche. In the field of web development, experts agree that the following trends will come to the fore in 2024:
- Metaverse integration;
- multi-experience;
- cybersecurity;
- Motion UI; 5.voice search.
Metaverse Integration
The main direction in web development for 2024 is the introduction of metaverses, where you can interact with each other in virtual space. Users have unlimited time access to the digital world to meet friends, interact with colleagues, shop without leaving home, with the opportunity to fully familiarize themselves with the product (try on clothes, see what the closet in the hallway will look like) or visit an exhibition while sitting on favorite sofa.
The influence of this trend cannot be called new; rather, it has become established over several years and is not losing ground in the new year. The explanation is obvious.
Implementing metaverses in development has many business benefits:
brand awareness increases;
new users are attracted;
the loyalty of existing customers increases;
new sources of income appear.
The technology can be used in absolutely any area: for training, games, sales, and even in the medical industry. It is not at all necessary to create a full-fledged virtual world; it is enough to use some of its elements in development to make the product look modern and attractive to users.
Multiexperience
Relatively new to development in 2024 will be the trend toward multi-experience or an emphasis on “technology that understands people.” Not literally yet, but very close to it. The whole essence of the trend is based on this: so that the digital product not only works effectively on all devices/displays and brings benefits, but also looks attractive and understandable.
How to combine all these qualities in one product? Achieving the parameters is achieved through various methods, here are some of them:
Creation of progressive web applications (PWA) or website adaptation for a mobile application. The user may even doubt that he has opened the resource he needs in the browser. The functionality is reminiscent of a mobile application, there is even support for native interactions.
Development of accelerated mobile pages (AMP) or products that allow websites to load faster on mobile devices. An important criterion for promotion in search results and gaining user loyalty.
Using multi-experiment development platforms (MXDP). We can say that this is a ready-made software solution. The technology speeds up the creation of a project without requiring significant investments and other resources.
Using Web Assembly or bytecode to develop productivity software. Increases the speed of operation and enhances the interactivity of the digital product.
The benefits of multi-experience technologies have already been appreciated by users of many large web application development company. For example, Airbnb allows users to book accommodation using smart speakers. And you can make orders at Starbucks using your watch or voice assistant. Technology significantly makes people's lives easier, saves time and continues to capture the market.
Cybersecurity
Cybersecurity is not giving up its position either. The trend is only gaining momentum due to the growth of fraud in the online space. Every minute, hackers attack users using phishing, social engineering, password guessing and other methods to steal their personal data or material resources.
The most popular areas of attack by cybercriminals are financial services, e-commerce and healthcare. That is, the very industries that require the greatest trust from customers. Losing it threatens with reputational risks and even lawsuits. Therefore, companies strive to protect users and their image as much as possible from outside attacks. The capitalization of the cybersecurity market by 2030 will be $338 billion, predicts the analytical agency Research and Markets.
What does this mean? Maintaining product safety is a priority. And techniques such as:
Action analytics: searching for non-standard behavior patterns in networks.
Access Control: Coordinating and enforcing access policies for devices connecting to the network.
Data loss prevention: monitoring for unauthorized information transfers or data leaks.
New opportunities for cybersecurity are being opened up by technologies that are already familiar to us: blockchain and AI. Artificial intelligence allows you to detect threats and conduct predictive analytics (predictive), and blockchain allows you to decentralize transactions and save data.
Motion UI
Another trend that has loudly declared itself is Motion UI. This is a technology from the category of front-end development (the client part of the product, the “face” of the site). Innovation lies in the use of visual dynamic elements when creating an interface. Animated effects are created using advanced technologies like JavaScript, HTML and CSS.
It is impossible to imagine Motion UI without key components such as:
Animation (moving elements/objects on a website page).
Scrolling effects (for maximum immersion and interactivity).
Feedback (reactions to interaction with the page).
The visual effects used in Motion UI attract the attention of users and involve them in the process, and also increase the usability of the digital product. The content looks more streamlined and navigation is less confusing. The site becomes not only informative and unique, but also intuitive and friendly, which encourages you to complete the target action (purchase, filling out a feedback form, and so on).
Voice search
The latest trend of 2024 in web development is voice search technology. In modern mobile communications, many speakers and other equipment, we can no longer imagine the absence of such an indispensable assistant. And everything is going to the point that the voice search function will spread further and further, moving forward with rapid steps. The reasons for the popularity of innovation are quite obvious and logical:
Easy operation. Voice search helps you quickly find the information you need in any, sometimes even extreme, situations, without using your hands or typing long text. This is especially important for users who experience health problems due to visual impairment or other ailments.
Reasonable price. Voice search can now be found in almost any, even inexpensive, technology.
The search optimization feature has become a feature of e-commerce. With it, users, using their own speech, quickly and easily search for goods or services, fill out baskets and place orders without unnecessary clicks.
Voice search will also be an excellent solution for digital learning: it will improve conversational speech or pronunciation, and speed up navigation when using the site. And we can safely assume that the technology will cover other areas, if it has not already done so: from the financial industry to tourism.
If you’re looking for a web app development company that can create a responsive Applications, make sure they have experience in responsive design and ask to see some of their previous work.
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