Rob Johnson of Deseret Book goes through why subscriptions are important, and some of the finer details behind the business logic.
"Solidus & Subscriptions"
Subscriptions have become increasingly popular due to the financial stability they produce for businesses and investors. Done right, subscriptions deliver great value for customers with draws such as unlimited access, original product and deep discounting that can often lead to increased brand affinity and lifetime value. We'll review a 2.5 year timeline of the impact subscriptions have had for a Publisher and Retailer using Solidus. We'll cover learnings around acquisition and retention, subscription usage trends, customer survey insights, upgrade experiences and the importance of empowering the customer.