How Email Drives Higher Omnichannel Marketing ROI

Email Importance Today and in Five Years

In 2022, 333.2 billion emails per day were sent and received worldwide, according to Statista's email research. By 2025, their total amount is anticipated to reach 376 billion.

Email marketing initiatives aid companies in boosting the ROI of their content strategies by increasing traffic and revenue.

Email and The Omnichannel Marketing Strategy

Due to major production improvements made by many email marketing providers over the past few years, email marketing campaigns have significantly decreased in cost. Emails can generate a sizable return on investment in a brief amount of time when they are strategically targeted. You cannot, however, depend on a single channel to drive your go-to-market strategy in the cutthroat environment of today. More choices are what customers are looking for. The use of an omnichannel marketing plan is pertinent in this situation.

Benefits of Omnichannel Marketing

Because it requires resources, intricate planning, and the capacity to create an efficient operational model to produce everything on time and within budget, omnichannel marketing strategies can be challenging to put into practice.

 1. Higher Brand Visibility, Faster
 2. Higher Engagement Numbers Across a Wider Audience
 3. Improved User Experiences and Higher ROI
 4. More Sales
 5. Optimized content strategy
 6. Faster Customer Growth 
 7. Improved Personalization

Using Email To Optimize Omnichannel Marketing Impact

1. Personalization is the key to maximizing sales.

Businesses can create detailed customer profiles that are enhanced each time a user interacts with a marketing platform thanks to omnichannel marketing data and analytics. These profiles can be used to personalize messages and even develop behavioral prediction models.

1. A few examples of triggers used to auto-generate emails

-A customer opens a support ticket and gives the support agent a poor rating after visiting your tradeshow exhibit.
-A customer visits a store and uses a QR code in an email to receive a discount.

1. Great Personalized Email Use Examples To Learn From 1. Uber 2. Netflix 3. Starbucks

Conclusion

Email marketing is here to stay, and in the years to come, the desire for it will only grow. All phases of the customer journey can be optimized by including email in your omnichannel marketing plan.