The success of an app is not just dependent on the value it offers users, but also how efficiently it reaches them. HUAWEI AppGallery Connect app service platform is designed to help app developers improve development and operations efficiency, attract a wider range of users and generates greater revenue, by offering end-to-end services at every step along the way, from app innovation and development, to distribution, operations, and analysis, with support for a broad range of devices.
App developers share a number of common challenges when releasing an app. For example, how to acquire most users? How to reach target users with optimal precision? How to improve monetization while continuing to acquire users? All of these challenges, and many others, are addressed at the AppGallery Connect Academy · Live event, offering actionable insights on how to grow your app business to new levels.
Partner with AppGallery Connect to grow your business, by harnessing global app distribution and broad-based device support.
As a top-3 global app marketplace, HUAWEI AppGallery provides access to a wide variety of both global and locally-oriented apps across 18 app categories and has attracted over 530 million MAU in 170+ countries and regions by the end of 2020.
In order to continuously provide quality and safe app experience for users, AppGallery has launched AppGallery Connect, a one-stop app service platform that empowers developers' app creativity and business growth. As of the end of 2020, AppGallery Connect had already partnered with 2.3 million developers across the globe, facilitating 384 billion app distributions on AppGallery in 2020 alone.
A/B Testing: Conduct group experiments to determine the best variant for your app.
A/B Testing enables you to make informed operations decisions based on specific data. It conducts group experiments to determine user preferences related to UI design, written content, and product functions. A/B Testing does not directly boost user activity, but its experiment results help you determine user preferences, and improve indicators such as DAU and MAU.
In one notable example, an app team split users into two groups to determine whether a new function could facilitate user engagement. This function was only made available to one group. Two weeks later, the daily active duration of users in the treatment group was half an hour longer than that for users in the control group. In light of this, the team ultimately decided to release the function, and was proven correct, as the daily user activity duration rose by 15%.
Remote Configuration: Change how your app looks and works, without requiring users to update the app.
Sleep Sounds is an app that provides lullabies and natural white noise to help users fall asleep with greater ease. The Sleep Sounds team utilized AppGallery Connect Remote Configuration to make changes to their app, while also avoiding the need to release a new version. The team simply made changes on the cloud, and the changes took effect on the app side. This enabled Sleep Sounds to make targeted recommendations to users based on their local market, age, gender, and other attributes, upon obtaining the user's consent. Just two weeks into using the service, Sleep Sounds saw an 8% increase in its number of users, and a 10% increase in user engagement.
App Linking: Provide a consistent link access across platforms and versions, for higher conversion rates.
App Linking helps you create deep links for in-app content, and display them across a wide range of channels, including those on social media. By tapping a link, the user can directly access the in-app content. Those users who have not installed the app will be redirected to HUAWEI AppGallery for download and installation.
For example, if you are planning a promotion in your app, App Linking can help you place the promotional link on a diverse range of ad platforms. Existing users can then launch the app and open the specific page with just a tap; new users will be redirected to AppGallery to download and install the app, and then to the specific promotional page upon launching the app.
Linking premium in-app content enables you to convert mobile web users into native app users, which provides a way to grow your user base. App Linking also supports tracing parameters, which means that you can view data analysis and trace traffic sources across different channels.
App Messaging: Send contextual messages to engage users.
With the Call Screen app, users can choose from a range of customized incoming call skins, some of which have visual alerts to ensure that important calls aren't missed. But the developer found that some of the new skins they had released were not being downloaded by very many users, and reviews of the skin were mixed. To address this, the developer used the App Messaging service in AppGallery Connect to notify users of new available skins, after obtaining their consent. Now, when a user signs in, Call Screen provides them with skin recommendations based on their preferences. The service helped increase the number of app users by 11% in just three weeks.
AppGallery Connect Academy · Live: We Connect, You Grow
If you'd like to learn more about the operations and growth services in AppGallery Connect, you simply can't miss AppGallery Connect Academy · Live held from 11:00 UTC+02:00 on March 31, 2021. This event will walk you through how to harness AppGallery's global distribution capabilities to grow your user base, and how to better monetize your app by using AppGallery Connect's operations services to target and activate users. These services, and many others, can help your app stand out from the competition.
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