These days many brands actually depend more on visuals to create impression than any other means. From fashion, garment and accessories to eyewear to personal luggage and baggage, the look of the product depicted through contextual images and videos make a bigger impression than the text content. This is precisely the impetus behind the emergence of concepts like Lookbook.
Lookbook boasting of looks of products along with their users instantly creates an irresistible impression on the visitors of an eCommerce store. The concept has already shown immense potential for business brands of all sorts. For any eCommerce app development company, this offers a new vista of promises for visual marketing.
Here we would like to explain the definition of Lookbook, how it influences eCommerce sales conversion, key features of Lookbook and the way it works.
What is Lookbook?
The lookbook is basically a gallery of images, videos and other types of visuals that boasts of the look and feel of a product range. Typically Lookbook images and videos show the products in use while vividly portraying different aspects of the product and the style statement. Lookbook as a concept mainly became popular among fashion and garment brands who always try to impress customers with the look and feel of their products.
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