There are SO MANY issues with this and I'm glad people are talking about them (and hopefully, shutting it down).
What came to mind when I saw this was that it was an odd, possibly unethical cash-grab. I could see marketers wanting to know if someone is more likely to be male or female based on their available data, just to be able to pump (sell) them more relevant content. From a marketing perspective, I also see this as risky. If someone has a more "male" name, what if they are buying traditionally "female" products? Now you're totally off on messaging and probably lost a customer.
That's a good point as well. Even ethics aside, given how often it gets it wrong it sounds way too inaccurate to be actually useful for marketing as well. So I totally can see how someone could lose customers that way
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There are SO MANY issues with this and I'm glad people are talking about them (and hopefully, shutting it down).
What came to mind when I saw this was that it was an odd, possibly unethical cash-grab. I could see marketers wanting to know if someone is more likely to be male or female based on their available data, just to be able to pump (sell) them more relevant content. From a marketing perspective, I also see this as risky. If someone has a more "male" name, what if they are buying traditionally "female" products? Now you're totally off on messaging and probably lost a customer.
That's a good point as well. Even ethics aside, given how often it gets it wrong it sounds way too inaccurate to be actually useful for marketing as well. So I totally can see how someone could lose customers that way