I'm looking for some resources to read on the standards a web app/website should consider. We are already looking at improving the accessibility of the application and are following a W3 guide on that, but I think we need a bit of guidance for standard UI practice. For example: do people prefer "sign in" or "login", "forgot password" or "Need help logging in?", etc.
Any advice would be useful, but any resources I can read up on would be ideal. Cheers all!