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Scaling DevTools

Experimental Marketing with Natwar Maheshwari

Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences. 

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:43): How do you think we should think about developer marketing when we're just getting started?

(03:34): Are there things we can do to create that experimental culture?

(07:10): It's about not being afraid to do things that you don't have a lot of knowledge on and try them out just because they seem like a good idea. But also try to get at least a little bit of expertise thrown in there so that you're not, for instance, doing an SEO experiment over 24 hours and expecting to see some results.

(09:48): When you're experimenting with different things, does that play into brand building?

(12:12): When we talk about experimentation, is it experimenting within constraints? How would you describe the kind of process?

Where to hear from Natwar

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