B2C vs B2D - marketing to developers with Ronak Ganatra

Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:37): What was it like on your first day working at Hygraph versus three years later?

(07:03): What do you think being a better developer marketer means?

(08:36): How do you approach things like performance marketing?

(12:17) How should developer marketing teams be working with sales teams?

Where to hear from Ronak

• Twitter: @gunnyganatra
• https://www.lano.io
• https://marketingto.dev

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Episode source