There's been some confusion around this around sites being included in FLoC during the Origin Trial. The only sites that are opted-in are sites that are detected as loading ads resources or sites using FLoC.
To put it simply: if you don't have ads on your site and you're not using the FLoC API then your site is not opted-in to FLoC calculation.
There's been some confusion around this around sites being included in FLoC during the Origin Trial. The only sites that are opted-in are sites that are detected as loading ads resources or sites using FLoC.
To put it simply: if you don't have ads on your site and you're not using the FLoC API then your site is not opted-in to FLoC calculation.
That's explained here: developer.chrome.com/blog/floc/#ho... and I'm happy to answer questions too.
Thanks for clarifying Rowan! Really appreciate it, I will update my article with to make it more accurate.