The main aim of any business is to increase its sales in order to increase its overall growth. Here, UX/UI Design plays a fundamental role in achieving this goal. UI/UX Design of your product (website, application, etc) improves the user experience and customer satisfaction. This ultimately helps increase the number of users of the specific product!
So, here are 4 Gold Principles you can implement to achieve a better UI/UX Design 😉
1. Place Users In Control
👉 Good UI/UX design help to instill a sense of "control" in their users.
👉 You can do so in the following ways:
🔷 Make actions Reversible
This means that you should always include a Redo/Undo option
🔷 Interface should be easy to navigate
Provide visual cues and add "predictability"
Users should be able to give feedback and you should act on it!
When your app is doing something, show the status of that action to the user.
2. Make your User comfortable
👉 You can do this in the following ways:
🔷 Simplification and Elimination
Just eliminate anything that is not helping your users to simplify the flow!
🔷 Never ask for already entered data again until or unless e.g you want authentication.
🔷 Use universal language and universal elements that every user can understand.
🔷 Make sure that you use things such as colors, fonts, font sizes, etc to make your design "accessible".
🔷 Add well-crafted error messages so the user understands what they did wrong.
3. Reduce cognitive load
👉 It is the amount of mental processing required to perform any task or use any product.
👉 Here's how you can reduce it:
🔷 Add info in chunks so that it is easy to process.
🔷 No of actions to perform a task should be as few as possible.
🔷 Induce visual clarity by organizing the information in a way that is easy to understand.
4. Make User Interface Consistent
👉 Consistency is the key while doing anything! It is also of extreme importance in UI/UX Design.
👉 Here's how you can do it:
🔷 There should be a specific color scheme for your product.
🔷 Add functional consistency
Any object should work similarly throughout the product.
Similar functional behavior keeps the users happy!
🔷 Don't reinvent terminologies.
Use the ones that are already familiar and within the expectations of the user.
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