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How To Write Good

rmorschel profile image Robert Morschel ・1 min read

I edit IG's technical blog. Here is a list of guidelines for writing articles that I've shared with my developing writers.

  • Ca​n you describe the point of your article in one interesting sentence?
  • Identify the reader. Who are you writing for? Why do they care?
  • Start well. Get their attention.
  • Be interesting and enthusiastic.
  • Don't be too formal or too chatty.
  • Be specific - details are often more interesting than abstract concepts.
  • Prefer simpler words.
  • Omit needless words. It is very important to basically avoid fluff words because they are rather empty and sometimes a little distracting. Vigorous writing is concise.
  • Don't ramble. Don't repeat yourself, even if you really value your opinion. Did I mention the rambling? Less is more.
  • Prefer shorter sentences and paragraphs​.
  • Use the active voice.
  • Be easy to read. Flow. Tell a story.
  • Read your writing out loud.
  • End well. Summarise and conclude.
  • Edit ruthlessly. Take a break. Repeat.
  • Spell Czech.
  • Read the Strunk's "Elements of Style", often.

I've worked with writers of varying abilities, and have found that the biggest obstacle is not lack of talent, but of self-belief.

You can write. Trust me.


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