Using Search Engine Optimization (SEO) is the process of making your website more user-friendly for internet users and search engines to identify it as a reliable source of information. Understanding how best to align your page using SEO is an essential skill for any developer because the better your website is, the higher it will be ranked by search engines, making it easy for users to access it.
NodeJS is a unique framework with a runtime environment that lets the developer choose what they want to work on, using JavaScript. It functions on the V8 JavaScript engine powered by Chrome. which is commonly known for use in building servers—for back-end development, although it can be used for front-end development, by using it to build web applications.
Because web applications are scrutinized by bots on search engines to check their authenticity and credibility for use, developers must learn how to optimize their applications accordingly to suit the specifications required of them.
Organic traffic is what every website owner strives for, and the NodeJS developer partly has to ensure that this happens, despite the role they play in building a real-time project that is to be put out for use. An excellent example of this is the first page of Google searches. Most users never really go past the first page of their search.
A NodeJS developer should be able to make their user-friendly websites fully optimized for search engines and appear on search engine result pages.
These discussed below can help with that.
Your website has to be responsive on mobile devices.
Most of the time, information accessed from the internet is done through the use of mobile devices- phones, tablets, and iPads. The search engine knows, and so it automatically takes off web pages and sites that do not suit the standard of its SERPs, also known as Search Engine Result Pages. Asides from that, optimal user experience is important; as it also counts for on-page SEO, which describes how well the content the website provides satisfies the user and matches the keywords that led to its use.
Managing your robots.txt files well.
Search engines often check to see how well your website can appear, with and without JavaScript. In past times, JS was used to hide content that was not meant for user consumption on the website, because search engines could not execute it. Recently, some search engines have begun to make allowances for content generated with JavaScript.
In more simple terms, it works like this: robots.txt files which are placed at the root of a website control what the search engine crawlers can detect and index from the website, URLs especially. If the robots.txt file is disallowed, the crawlers will not be able to pick anything. If otherwise, the crawler or bot has access to NodeJS files, which means it can be picked up by the crawler of the search engine.
Write your code simply.
Although developers can build mind-bending projects, it is important to write code that caters to the users’ needs when it is run by the server. An amazing UX experience is sure to build more site traffic, which is the prime objective of SEO optimization.
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