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How follow-up email strategy helps to get 25k email subscribers.

Josh Spector runs the For The Interested newsletter and helps clients use social media and newsletters to grow and activate audiences.

One of the strategies he shared that helped himย get to 25,000 email subscribers was to send a weekly โ€œHereโ€™s what you missedโ€ฆโ€ follow-up email to subscribers who did not open his initial newsletter.

Here is what this is about:

"Your newsletter can only grow if your subscribers actually read it.

My newsletter is initially sent on Sunday mornings, and then on Friday afternoons I re-send it to people who didnโ€™t open it yet with a subject line that says, โ€œHereโ€™s what you missedโ€ฆโ€

That secondary version contains the same newsletter, but with a brief intro paragraph added to explain Iโ€™m re-sending it in case it got lost in their inbox."

The Results

  • These follow-up emails lead to aboutย 25% more open rates

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