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Kuldeep Rana
Kuldeep Rana

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How can test automation help businesses?

In a recent survey, it was found out that businesses that switched to automation testing had an increase in profit by 45 percent. This is because the testing coverage was increased by 71 percent and about 68 percent of bugs were caught in the early production stage.

What does this mean in the business world?
More time for marketing and faster delivery of the product.
It is a proven fact that regressive testing has helped businesses grow faster than those who did not include testing in their production.

But how is such exhaustive testing possible?
In this ever-increasing technology, there is no time for errors and delays in production. Therefore, computers have replaced humans to increase efficiency and reduce human error. The same is the case with automation testing.

The inclusion of Automation testing has helped businesses in regressive testing and thus providing quality goods to the customers. The computers increase the speed of testing cycles and exempt the testers from executing repetitive tasks.

In this article, we will talk about what Automation testing is and how is it helping to grow businesses?


Automated testing or automation testing is a process or a technique that helps in verifying the software using special automated tools specifically designed to execute designed test cases.

Carefully designed test scripts are written using any automation testing software and test cycles are executed and the expected results are compared with the actual results.
Some of the examples of such tools are-
*Selenium - Automated testing using Selenium supports web applications.
*Katalon Studio - It is used for testing API, Web, and mobile application testing.
*UFT One - It is a popular tool used to test Web, desktop, mobile, and RPA application.
*Ranorex - It is used for Web, mobile, desktop, and API testing.
there are numerous more such testing tools available in the market that have made the testing process much easier.


Now that we know what automation testing means let’s look at the top 8 benefits that it has been providing to the businesses and helping them grow faster.

  1. Regression testing
    With the use of automation tools, regression testing has become easier. Due to this regressive testing, the quality of products is increased as almost exhaustive testing is conducted.
    Performing regressive testing manually is very time consuming, deploying several test cycles takes a lot of time. Thus businesses have been benefitted since the time they have switched to automated testing.

  2. Multi platforms working
    While testing web browsers, numerous test cases need to be performed simultaneously over various browsers. Cross-browser compatibility over various browsers, networks, mobile devices, and operating systems is important while developing a website.
    Working on multiple browsers simultaneously is only possible using automated tools, which reduce the complexity and save time.

  3. Maximize test coverage
    In manual testing, there are always limitations to the number of test cases that can be verified. This problem is solved using automation testing software.
    It is important that all aspects of the product are checked. Therefore more the test cases the better it is. This process of widening the test coverage helps the company deliver quality products.

  4. Reusability
    Creating test cases is not an easy task. It takes time and a lot of thought process to create test cases that will create a faultless assured product.
    Therefore, it becomes very cumbersome for the testers and developers to create test cases manually each time.
    This is where automation testing comes in handy. There is the only requirement of one robust testing script and use it as many times as you like.

  5. Cost-effective
    At the very start of the article, I had mentioned that automation testing helps in catching bugs in the early production stage of the software.
    This eventually leads to fewer faults in the final product.
    Thus less damage to the business. This helps in cost-effective production as fewer faulty products are found.
    Also, a lot of resources are wasted if bugs are found in the final product. If the bugs are found in the earlier stages a lot of money is saved in solving the issues detected.
    Thus automation testing proves to be cost-effective for the business.

  6. Faster Delivery of the product
    As you all know the whole SDLC(software development life cycle) consumes a lot of time during the construction of the product. Using automated tools by the testers and developers quickens up the whole process.
    The SDLC involves detecting bugs and fixing them. If the whole process takes less time than estimated it not only saves time for everyone involved, the product reaches the market before schedule.
    Thus the delivery of the product is faster, and what is greater than consumer satisfaction!

  7. Increased efficiency
    If the bugs are detected and fixed earlier, there is a tight feedback loop of all the changes involved, and the product reaches the market early the whole product proves to be a success.
    This all is possible if the organization adopts automation testing. With fewer human errors due to the use of computers the whole process of developing the software becomes much more efficient as compared to manual testing.

  8. ROI
    Delivering the product on or before time in the market saves time for the testers, marketers, production department, and each person involved. Also, less manpower and resources are involved in the whole process. This helps in creating a huge ROI(return of investment ) for the company.

In a nutshell, it can be said that automation testing has taken a front seat in the process of increasing profits for businesses. Many small businesses neglect the importance of testing.

However, be it a small scale business or a large scale, quality assurance of the software will only come with regressive testing. This quality and fault-free product will always lead to consumer satisfaction, which is the ultimate goal of every business.

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