I agree, it's becoming more and more important to switch to privacy-focused solutions and to move away from invasive tools that collect so much personal data. Another great privacy-focused analytics tool is getinsights.io. If you have a web app, getinsights.io allows you to track custom events. It also works well with Google Analytics because if you have an accept/reject cookie banner and the user clicks reject, Insights can still obtain their aggregated data whereas GA cannot.
I agree, it's becoming more and more important to switch to privacy-focused solutions and to move away from invasive tools that collect so much personal data. Another great privacy-focused analytics tool is getinsights.io. If you have a web app, getinsights.io allows you to track custom events. It also works well with Google Analytics because if you have an accept/reject cookie banner and the user clicks reject, Insights can still obtain their aggregated data whereas GA cannot.
Fathom also has custom events. They call them goals, but you could use them as events also.